8 - 10 years

25 - 30 Lacs

Posted:6 days ago| Platform: Naukri logo

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Work Mode

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Job Type

Full Time

Job Description

Effectively drives the organization s customer focused approach through effective communication to customers responses received on ORM / social media platforms and itor and improve the sentiments conversion through planned strategies. Conversion of negative sentiments to positive and strategies with the ORM agency, bench king with peer airports , good practices adopted by global airports to handle their ORM.
ORGANI ION CHART
Head - ASQ & Process Excellence --> Associate Manager - ORM
KEY ACCOUNTABILITIES

Responsibilities

Key Performance Indicators (KPIs)

  • Key Account manager for handling ORM agency.
  • itor the entire ORM sentiments received through various channels and ensure a fast and correct response.
  • Coordinate with various stakeholders (Internal/External) to obtain credible inputs and respond to passenger feedback/queries accordingly.
  • Prepare shift roster for the SM Executives and itor adherence to the roster. Approval of any new candi for SM Executive before boarding.
  • Ensure SLA itoring and as Key account manager for an appointed ORM agency.
  • thly Meetings with the senior team of the ORM agency for performance review.
  • Adherence to FRT KPI
  • Feedback closure TAT
  • Roster Adherence
  • Recruitment process
  • SLA itoring
  • Conduct response quality audit on the responses posted by ORM across various channels and share inputs for improvement.
  • Handhold/ train the ORM/ on any process changes and response strategy
  • Convert Negative Sentiment to Positive Sentiment by effective engagement and on-ground coordination through planned strategies.
  • Prepare shift report and escalate any high influencer tweets/feedback to the relevant departments.
  • Keep track of all the conver ions, brief on the repetitive negative sentiments follow the escalation matrix in time to ensure brand reputation.
  • No. of Quality Audits conducted
  • Sentiment Conversions / sentiment Score
  • No. of escalated cases
  • Weekly up on CEO focus areas with respect to ORM performance
  • Weekly review of Response Playbook (curated response database)-in-line with the latest process changes /improvements
  • thly & weekly reports
  • Playbook should be up to
  • Work in close coordination with Corpmunication team and seek input on any branding related posts/ promotional posts for response management.
  • As per Corp Com plan
KEY ACCOUNTABILITIES - Additional Details
EXTERNAL INTERACTIONS
  • Work with various regulatory agencies such as CISF, BOI, Customs on sentiments received on SMs which are negative and repetitive in nature.
INTERNAL INTERACTIONS
  • Internal departments of GHIAL
  • Corp Comm for External Communication
  • CEO Office for Periodic Up Escalation of Tickets to respective process owners and seek approval on responses wherever applicable. Collaborate with all the process owners to achieve the right response within the time limits.
  • Understanding the needs of different stakeholders and communicating with them appropriately.
  • Work with process owners to bring about the improvement in passenger experience
FINANCIAL DIMENSIONS
  • Operate within OPEX & CAPEX Budget
OTHER DIMENSIONS
  • Responsible for handling appointed agencies ORM/SM Executives (4 to 5 nos.) and scalable as per requirement.
  • Training /familiarization of the ORM staff on various processes at passenger touch point for effective understanding the operations while responding to the sentiments.
EDUCATION QUALIFICATIONS
  • Graduate & Post-Graduation in Mass communication / Social Media management
  • Certification in ORM/ Digital keting
RELEVANT EXPERIENCE
  • 8 to 10 years of relevant experience in handling ORM/SM handles of reputed brands (Airports, Airlines, Travel agencies, service industry etc.)
  • Minimum 6 years experience in Aviation/Airport Sector
  • Exposure to IMS and Lean Working
  • Hands On Exposure in Training Domain
Skillset for Survey Management and Passenger Experience Research
COMPETENCIES
  • Personal Effectiveness
  • Social Awareness
  • Entrepreneurship
  • Problem Solving & Analytical Thinking
  • Planning & ision Making
  • Capability Building
  • Strategic Orientation
  • Stakeholder Focus
  • Networking
  • Execution & Results
  • Teamwork & Interpersonal influence
  • Performance itoring and Reporting (Practitioner)
  • Customer Experience (CX) Optimization (Proficient)
  • Analytics and Insights (Practitioner)
  • Customer Relationship Management Systems (Proficient)
  • Process and Service Excellence (Practitioner)

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INDIRA GANDHI INTERNATIONAL AIRPORT (IGIA) logo
INDIRA GANDHI INTERNATIONAL AIRPORT (IGIA)

Aviation/Airports

Delhi

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