Posted:1 day ago|
Platform:
On-site
Full Time
Job Title: Assistant Manager – B2B College Partnerships (Seminar Alignment & Marketing)
Location: Kolkata/Chennai
Department: Business Development / Marketing / Partnerships
Reports to: Manager – College Partnerships / Marketing Head
Employment Type: Full-time
Role Summary:
We are looking for an energetic and detail-oriented Assistant Manager to drive B2B partnerships
with colleges focusing on seminar alignment and marketing initiatives. This role will manage the
end-to-end process of organizing seminars, workshops, and promotional campaigns within
colleges to enhance brand visibility, engage students, and generate business leads.
Key Responsibilities:
1. Seminar Alignment & Execution
● Identify and engage with target colleges/universities for seminar partnerships.
● Coordinate scheduling of seminars, workshops, guest lectures, and other campus
events in alignment with academic calendars.
● Collaborate with internal teams (content, sales, marketing) and external speakers to
ensure smooth event execution.
● Monitor seminar attendance, gather feedback, and optimize future events.
2. Marketing & Promotion
● Plan and execute marketing campaigns targeted at college students through digital and
offline channels.
● Develop promotional materials in collaboration with the marketing team (brochures,
posters, social media content).
● Leverage college networks to increase awareness and participation in events and
offerings.
3. Relationship Management
● Build and maintain strong relationships with college administrators, faculty, and student
bodies.
● Act as the primary point of contact for all partnership-related communications.
● Negotiate terms and agreements with partner colleges.
4. Reporting & Analysis
● Maintain detailed records of partnerships, seminar schedules, marketing campaigns, and
outcomes.
● Prepare and present reports on event impact, lead generation, and marketing
effectiveness.
Qualifications:
● Bachelor’s degree in Business, Marketing, Communications, or related field.
● 2-4 years of experience in B2B partnerships, marketing, event management, or
education sector.
● Proven experience coordinating events and executing marketing campaigns.
● Excellent communication, negotiation, and interpersonal skills.
● Ability to manage multiple projects simultaneously with attention to detail.
● Willingness to travel locally as required.
Preferred Attributes:
● Prior experience working with educational institutions or in the ed-tech sector.
● Creative mindset for marketing and engagement strategies.
● Strong analytical skills for tracking event and campaign metrics.
● Self-motivated with a proactive approach to problem-solving.
PW (PhysicsWallah)
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