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Associate Manager

2 - 4 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Job Title: Assistant Manager – B2B College Partnerships (Seminar Alignment & Marketing)

Location: Kolkata/Chennai

Department: Business Development / Marketing / Partnerships

Reports to: Manager – College Partnerships / Marketing Head

Employment Type: Full-time


Role Summary:

We are looking for an energetic and detail-oriented Assistant Manager to drive B2B partnerships

with colleges focusing on seminar alignment and marketing initiatives. This role will manage the

end-to-end process of organizing seminars, workshops, and promotional campaigns within

colleges to enhance brand visibility, engage students, and generate business leads.


Key Responsibilities:

1. Seminar Alignment & Execution

● Identify and engage with target colleges/universities for seminar partnerships.

● Coordinate scheduling of seminars, workshops, guest lectures, and other campus

events in alignment with academic calendars.

● Collaborate with internal teams (content, sales, marketing) and external speakers to

ensure smooth event execution.

● Monitor seminar attendance, gather feedback, and optimize future events.


2. Marketing & Promotion

● Plan and execute marketing campaigns targeted at college students through digital and

offline channels.

● Develop promotional materials in collaboration with the marketing team (brochures,

posters, social media content).

● Leverage college networks to increase awareness and participation in events and

offerings.


3. Relationship Management

● Build and maintain strong relationships with college administrators, faculty, and student

bodies.

● Act as the primary point of contact for all partnership-related communications.

● Negotiate terms and agreements with partner colleges.


4. Reporting & Analysis

● Maintain detailed records of partnerships, seminar schedules, marketing campaigns, and

outcomes.

● Prepare and present reports on event impact, lead generation, and marketing

effectiveness.


Qualifications:

● Bachelor’s degree in Business, Marketing, Communications, or related field.

● 2-4 years of experience in B2B partnerships, marketing, event management, or

education sector.

● Proven experience coordinating events and executing marketing campaigns.

● Excellent communication, negotiation, and interpersonal skills.

● Ability to manage multiple projects simultaneously with attention to detail.

● Willingness to travel locally as required.


Preferred Attributes:

● Prior experience working with educational institutions or in the ed-tech sector.


● Creative mindset for marketing and engagement strategies.

● Strong analytical skills for tracking event and campaign metrics.

● Self-motivated with a proactive approach to problem-solving.

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