Associate Manager - Performance Marketing (Marketplaces)

We are looking for a performance-driven E-commerce Marketing Specialist
to manage and scale advertising campaigns across leading marketplaces
like Amazon, Flipkart, Blinkit, Swiggy, and Zepto. The ideal candidate brings
strong analytical skills, platform expertise, and a data-first mindset to drive
growth, optimize ad performance, and collaborate across teams for
seamless execution.

KEY RESPONSIBILITIES

Marketplace Campaign Management:

1.Plan, launch, and optimize advertising campaigns on platforms like Amazon Ads (SP,
SB, SD), Flipkart PLA, PCA, Quick Comm. Ads Blinkit, Swiggy & Zepto etc.
2.Monitor performance metrics like ACOS, ROAS, CTR, and conversion rates across SKUs
3.Drive new product launches with visibility strategies (paid + organic push)
4.Optimize keyword targeting, product placement, and sponsored listings

Budgeting & Media Planning:

1.Allocate monthly performance budgets across channels and marketplaces
2.Track daily spends and performance to ensure profitability and goal alignment
3.Drive platform-specific promotional spends during sales/events (BBD, Prime Day, Pink
Friday, etc.)

Data Analysis & Reporting:

1.Analyze traffic, conversion, and retention metrics from marketplace dashboards
(Amazon Brand Analytics, Amazon PI, etc.)
2.Create and present performance reports with actionable insights to internal
stakeholders
3.Maintain dashboards for campaign effectiveness, competitor benchmarking, and ROI

Collaboration & Execution:

1.Work closely with marketplace account managers to identify growth opportunities
2.Coordinate with catalog, pricing, and supply chain teams to ensure campaign
readiness
3.Align with brand and creative teams to build high-converting ad assets