Associate Manager - Media Buying & Planning - Influencer Marketing

About The Media Ant:

The Media Ant is 13-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform. The platform works equally well for both online and offline media. Today, The Media Ant is the leading media discovery & execution platforms for SMEs in India with over 3500 clients served till date.

This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to be able to plan and launch a campaign.

The Media Ant is the winner of various startup awards and is used by more than a million users every year. Please visit our website (www.TheMediaAnt.com) to learn more.

Associate Manager Influencer Marketing will be a part of the existing Influencer Marketing Business Unit at The Media Ant. The role provides extensive experience in social media management, digital strategy, content creation, and building successful influencer campaigns. You ll collaborate with brands and assist in developing and executing campaigns that drive growth and engagement. You ll also get to work on our AI powered Influencer Marketing Planner Tools

Instagram, YouTube, LinkedIn, ShareChat etc.

Education Required:

Job Experience Required:

• Minimum 2 years of experience in Influencer Marketing
• Previous experience in similar role will be preferred (Agency)

Day-to-Day Work:

• Plan and execute influencer marketing strategies across various platforms e.g. Instagram, YouTube, LinkedIn, ShareChat etc.
• Ideate and create content (static, video, etc.) for campaign briefs shared by our clients
• Coordinate with the Account Management team and attend client meetings
• Shortlisting and selection of influencers based on Data i.e. Reach, Views, Engagement metrics etc.
• Design, schedule, and manage social media campaigns
• Work closely with influencers and collaborators, negotiating deliverables and timelines
• Share inputs on our AI powered Influencer marketing tool by benchmarking with others
• Work on Canva, Figma and other creative collaboration tools + Google Workspace
• Ensure Listings of Influencers on The Media Ant website are up-to-date
• Attend Client meetings along with Account Managers to discuss campaign briefs

Must-Have:

• Experience in

  content creation

  and

  campaign execution of Influencer Marketing campaigns for 1.5-2+ years

• Proficiency in any of

  Instagram, YouTube, LinkedIn, Sharechat

  or other social media platforms
• Experience of campaign types across Podcasts, Brand Collaboration, Celebrity, Product Launch or Reviews, Store Visit, Affiliate etc.
• Ability to conduct

  market research

  and derive insights on various viral social media campaigns that are trending at the moment
• Problem-solving mindset with an interest in

  creative and out-of-box ideation

• Excellent

  communication (both written and oral) and team collaboration skills

• Working knowledge of

  Canva, Figma, MS Office and similar tools

• Negotiation skills and time management

Good to have:

• Agency relationships with Social Media collaboration agencies, Macro & Micro influencer agencies
• Knowledge of ChatGpt, Perplexity AI or any similar AI tools for influencer marketing e.g. IMAI, Kofluence, Hyp.io, OneDimension, Confluencr and any others
• Knowledge of ChatGpt, Perplexity AI or any similar AI tools for influencer marketing

See Our Past Campaigns

• Will give the ideal candidate a good sense of the variety of Influencer marketing campaigns we have successfully executed check website | LinkedIn