Associate Manager - Business Intelligence

Job Description

Associate Manager - Business Intelligence CoE Job Details | Tata Consumer Products Limited Search by Keyword Search by Location Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Associate Manager - Business Intelligence CoE Bangalore, KA, IN, 560024 Tata Consumer Products Limited Associate Manager - Business Intelligence CoE Business Finance - Business Intelligence COE Job Description What are the Key Deliverables in this role? Financial Outcomes Identify, analyse, interpret trends or patterns in complex data & generate insights to strengthen in-market execution to maximize month sales revenue via multiple levers -Distribution, Sales productivity, trade spends optimization etc. Monitor competitors activities on ecommerce platforms in terms of pricing and promotion. Leverage competitive insights to identify opportunities and risks. Identify and highlight pricing conflicts between different sales channels within the company (e.g., General Trade, Modern Trade, Ecommerce, etc) Prepare and present detailed pricing reports to management, highlighting key findings and recommendations. Recommend the right Trade scheme slab (from the ongoing trade promotions) for the store, to maximize sale revenue. Partner with sales & third party for any market research work being undertaken Customer Service Translate the agreed proof of concepts to analysis and guide to pilot it in- market, evaluate the success & further recommend the scale up plan. Collaborate with sales team to enable them for data driven decisions & process adherence Internal Processes Drive continuous improvements in reports, dashboards, reviews & processes. Digital & Innovation Leverage data analytics to identify opportunities/ risks by clustering, profiling & predicting Leverage AI/ML for predictive analysis & automation Partner with digital to leverage robotics/ BI dashboards to standardize reports across regions and categories Test & validate multiple digital solutions being worked on for sales execution Ex SFA &Other tools like trade spends simulator What are the Critical success factors for the Role? Bachelor s degree PCM, / PGDM/ Data science Minimum 3 years of experience in business insights preferably in FMCG F&B. Strong analytical ability and interpersonal skills Basic understanding of sales and distribution of FMCG, preferably ecommerce Basic knowledge of data analytics Proficient in MS Excel & Power point. Quick learner with growth mindset & delivers on time. Collaborative approach Agility to steer as per market trends / business prioritization. What are the Desirable success factors for the Role? Working knowledge of FMCG datasets. Ex: Ecommerce Platforms, Nielsen Market share & distribution, Household panel data Knowledge of AI/ML & data analytics tools Python, R , SQL, Power BI