associate

Adcanopus Digital Media

1 - 2 years

1 - 5 Lacs

Bengaluru

Posted:1 hour ago| Platform:

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Skills Required

Quality Lead Health insurance Digital media Lead generation Compliance Analytical Legal Digital marketing Continuous improvement Cost

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for an experienced Meta Media Buyer with a strong background in Pay Per Call and Lead Generation campaigns. You will be responsible for creating, managing, and scaling high-performing ad campaigns on Facebook and Instagram that drive inbound calls and qualified leads across multiple verticals.

Key Responsibilities:

Strategize, launch, and manage Meta ad campaigns optimized for lead gen and call
conversions.
Create and test high-converting creatives, ad copy, and funnels tailored to specific
audiences.
Optimize campaigns for CPL, CPA, and ROAS, ensuring quality and compliance.
Set up and maintain tracking through Facebook Pixel, offline events, and third-party
tools.
Monitor daily performance and implement A/B testing for continuous improvement.
Collaborate with creative, landing page, and tech teams to improve user experience and
lead quality.
Generate detailed performance reports with actionable insights.

Qualifications:

1 - 2 years of experience running performance-driven Meta ad campaigns (lead gen &
pay per call).
Strong understanding of Facebook Ads Manager, conversion tracking, and audience
segmentation.
Proven track record of optimizing for lead quality and cost-efficiency.
Familiarity with call tracking tools, CRMs, and lead validation methods.
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.

Preferred Qualifications:

Experience in verticals like insurance, finance, legal, or home services.
Knowledge of Meta policy compliance and account structure best practices.

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