Assistant Marketing Manager

Assistant Manager – CRM, Loyalty & Social Media

Role Overview

CRM & loyalty campaigns

Key Responsibilities

CRM & Loyalty

• Execute customer engagement campaigns (email, SMS, WhatsApp, app push).
• Manage ICONIC’s

  loyalty program

  , ensuring customer acquisition, tier management, and redemption journeys.
• Work closely with retail operations to design CRM interventions that

  increase repeat visits & basket size

  .
• Track loyalty KPIs: active members, repeat purchase, retention uplift, and store-level penetration.

Offline Footfall & Retail Engagement

• Partner with store teams to drive

  customer reactivation and repeat visits

  .
• Plan CRM activations that directly translate into

  in-store traffic & conversions

  .
• Analyze customer data at store level to identify

  churn triggers

  and

  win-back opportunities

  .

Social Media

• Manage ICONIC’s social media content calendar across Instagram, Facebook, LinkedIn.
• Develop campaigns that integrate

  loyalty stories, exclusive previews, and store experiences

  .
• Monitor and respond to community conversations to build engagement.
• Track social KPIs: reach, engagement rate, follower growth.

Ideal Candidate Persona

• Experience:

  5 to 8 years in CRM, loyalty marketing, or digital marketing (fashion/retail/e-commerce preferred).

• Skills:

• CRM Tools: Salesforce, WebEngage, MoEngage, or similar.
• Social Tools: Meta Business Suite, Canva, Hootsuite, Sprout.
• Strong

  loyalty program understanding

  and offline-to-online CRM integration.
• Analytical bent of mind

• Background:

  Likely from

  retail-first organisations with loyalty programs

  (ABFRL, Reliance Brands, Shoppers Stop, Arvind Lifestyle, Marks & Spencer) or

  digital-first fashion brands

  with hybrid CRM + social teams (Myntra, Nykaa Fashion, Ajio)

• Education:

  Prefer someone with B.tech / Engineering background. Graduate/Postgraduate in Marketing, Business, or Media Studies.

• Compensation Expectation:

  ₹6 – 9 LPA.