Job
Description
About Wellbeing Nutrition - We are one of India’s leading D2C nutraceutical brands, pioneering science-backed solutions that bridge the gap between modern lifestyles and holistic wellness. With a growing portfolio across daily wellness, beauty, kids nutrition, and now Sports Performance, we are setting new standards in functional health and innovation. Key Responsibilities Social Media Strategy & Content Execution - Build, manage, and execute monthly content calendars. - Publish and schedule content across YouTube, LinkedIn, Facebook, and other relevant platforms. - Develop content that resonates — including evergreen posts, timely fillers, stories, and live event coverage (e.g., vox pops). - Write with clarity, consistency, and the brand’s tone. Community Building & Brand Advocacy - Implement and manage brand advocacy programs that turn followers into engaged WBN Community members. - Monitor brand sentiment and audience conversations to shape content and tone in real-time. - Track and address audience concerns or negative feedback to maintain a positive brand image. Influencer & Collaboration Support - Identify relevant influencers and evaluate past successful third-party collaborations. - Work closely with the influencer manager to co-develop content ideas and strengthen the influencer content bucket. - Support influencer partnerships that align with brand values and messaging. - Collaborate with D2C and marketing teams to create a 360° plan for community-first videos and content and bring them to life on social. Cross-functional Collaboration - Partner with PR, creative, and broader marketing teams to ensure social media strategy is aligned with integrated brand campaigns. - Stay in sync with internal stakeholders to support broader product, campaign, and business goals on social media. Analytics, Reporting & Optimisation - Define and track key performance indicators (KPIs) including engagement, reach, impressions, conversions, and sentiment. - Present monthly social media performance reports with actionable insights and recommendations. - Spot issues early, suggest fixes, and strengthen content performance week on week. Show more Show less
