Role Overview: We’re looking for a sharp and culturally tuned-in Social Media Manager who goes beyond posting and planning. This role is ideal for someone who is part strategist, part brand custodian, and part influencer marketer. You'll work closely with the content and design teams, but your main focus will be to lead the brand's voice and visibility, build strong influencer partnerships, track social media health, and grow an engaged digital community. Key Responsibilities: - Social Media Strategy & Oversight: Own and evolve the overall social media strategy — across Instagram, Facebook, LinkedIn, YouTube, and more. Set monthly/quarterly objectives for reach, engagement, follower growth, and brand sentiment. Stay ahead of trends, algorithm updates, and cultural moments that can be tapped into. - Influencer Marketing & Collaboration: Identify, shortlist, and onboard relevant influencers, creators, and content partners. Negotiate deliverables, barter deals, or paid collaborations based on campaign goals and budget. Track performance of influencer content: engagement, reach, link clicks, and conversions. Maintain an updated database of influencers and manage long-term relationships. - Cross-Team Collaboration: Work with the content team to align on campaign calendars and storytelling themes. Coordinate with the design/creative team to ensure brand consistency in influencer assets. Work with the media/performance team to boost key influencer-led or brand-led content. - Community & Engagement Management: Monitor brand mentions, comments, and DMs — guide the community executive (if any) on tone and response. Proactively engage with relevant conversations and UGC in the community space. - Performance Reporting & Insights: Track content performance using platform analytics and reporting tools. Compile and present monthly performance dashboards with key insights and optimizations. Analyze influencer campaign performance — ROI, sentiment, saves, reach, brand lift. What Makes You a Great Fit: You're a digital native who understands what works and why it works on social. You know how to find and nurture creators who align with brand values. You can switch from thinking big (campaign strategy) to getting into the weeds (finding niche influencers, checking metrics). You’re organised, detail-driven, and excellent at relationship management. Requirements: 3–4 years of experience in managing social media and/or influencer marketing campaigns. Strong understanding of how different platforms work and what kind of content performs best on each. Experience working with influencer discovery tools, creator marketplaces, or manual sourcing. Good negotiation and communication skills. Comfortable with tools like Meta Business Suite, Instagram Insights, Later/Hootsuite, Google Sheets, etc. Bonus if you’ve worked with paid campaigns or affiliate influencer models. Show more Show less
Company Description Salt Worldwide, established in 2020, is a digital marketing agency specializing in Media Buying, Planning, Out of Home, Experiential, and Creative solutions. With nearly 18 years of collective industry experience, Salt Worldwide delivers effective solutions tailored to client needs. Role Description This is a full-time on-site role for a Senior Executive in Media Buying/Planning located in Mumbai. The Senior Executive will be responsible for overseeing media planning, implementing media strategies, analyzing data, communicating with clients, and executing media buying activities. Qualifications Media Planning and Media Buying skills Strong Analytical Skills Experience in Media Strategy Excellent Communication skills Knowledge of digital marketing trends Bachelor's degree in Marketing, Advertising, or related field
Position: Performance Marketing Manager (Apply only if you can join IMMEDIATELY) Company: SALT World Wide Pvt. Ltd. (www.saltworldwide.in) Location: Malad, Mumbai Type: On-site (Monday to Friday) We’re looking for Performance Marketer to manage and optimize digital campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and programmatic platforms. Key Responsibilities: • Plan, execute & optimize paid media campaigns. • Monitor key KPIs (CTR, CPA, CPC, etc.) and improve performance. • Conduct A/B testing for creatives, audiences & landing pages. • Analyze campaign data and present insights & reports. • Collaborate with creative & strategy teams for effective execution. • Stay updated on trends and new ad formats. Requirements: - 2–3 years of experience in digital media buying/planning. - Strong in Google Ads, Meta Ads Manager, and analytics tools. - Good communication & presentation skills. - A prior agency experience will be highly preferable. - Google Ads / Meta Blueprint certification is an added plus. What We Offer: - Competitive salary and performance-based incentives. - Opportunity to work with a dynamic and creative marketing team. - Continuous learning and professional growth opportunities. Send your CV: priya@saltworldwide.in / monika@saltworldwide.in 📞 Contact: 8169719708
We’re Hiring: Creative Video Editor (Apply only if you can join IMMEDIATELY) Company: SALT World Wide Pvt. Ltd. (www.saltworldwide.in) Location: Malad, Mumbai Type: On-site (Monday to Friday) VIDEO EDITOR: We are looking for a highly skilled and creatively driven Video Editor to join our content and creative team. The ideal candidate is passionate about storytelling, understands the evolving landscape of digital content, and can work across formats, from short-form social videos to high-impact brand films. Key Responsibilities: • Edit and assemble high-quality videos for campaign launches, brand storytelling, ads, product promos, and various digital platforms. • Create engaging short-form videos tailored for Meta & Youtube. • Produce AI-assisted video content, leveraging tools for enhanced editing, generative visuals, and automation. • Develop CGI and 3D video content, including basic 3D environments, product renders, and visual elements when required. Design & Motion Graphics: • Create compelling motion graphics, animated text overlays, video transitions, and dynamic templates. • Build 3D motion graphics and integrate CGI elements seamlessly into video projects. Creative Collaboration: • Collaborate closely with the creative, strategy, and production teams to brainstorm, conceptualize, and execute ideas from brief to delivery. • Contribute creative input during storyboarding, scripting, and conceptual development. File Management & Workflow: • Maintain clean, organized file structures and ensure proper version control for all creative assets • Manage renders, exports, and backups efficiently Research & Trend Awareness • Stay up to date with the latest design, video editing, AI tools, CGI workflows, motion trends, and digital content formats • Experiment with new techniques and technologies to push creative boundaries Would be great if you have… 1. Strong proficiency in Adobe Premiere Pro, After Effects, Photoshop, Illustrator, and familiarity with Blender or similar 3D tools. 2. Basic to mid level understanding of AI video tools (Runway, Midjourney, Sora, or similar). 3. A portfolio demonstrating strong editing, design, and storytelling capabilities. 4. Ability to work under tight deadlines while maintaining creative quality. 5. Keen on learning & staying relevant Send your CV: priya@saltworldwide.in / monika@saltworldwide.in Contact: 8169719708