Posted:1 week ago|
Platform:
On-site
Full Time
Identify and prioritize growth levers in the digital lending funnel using customer journey and funnel data.
Develop and execute scalable strategies to drive disbursement growth while ensuring portfolio health.
Build business cases for new initiatives across channels, segments, and products.
Analyse internal and external datasets (applications, repayments, demographics, behavioural data) to identify high-potential customer segments.
Monitor campaign performance and lending funnel metrics; drive actionable insights to optimize drop-offs.
Work with analytics teams to create dashboards and campaign reporting for continuous improvement.
Plan and execute digital marketing and CRM campaigns (SMS, WhatsApp, email, push notifications) to drive lead generation, conversions, and repeat usage.
Work closely with Product, Credit, Tech, and Operations teams to implement growth initiatives seamlessly.
Support credit policy testing for new segments to drive incremental growth.
FatakPay
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Mumbai, Maharashtra, India
Experience: Not specified
Salary: Not disclosed
Mumbai, Maharashtra, India
Experience: Not specified
Salary: Not disclosed
