Position Title:
Assistant Manager – Offline Marketing
Department:
Marketing
Location:
Noida
Experience Required:
3+ years
Industry Preference:
Diagnostic / Healthcare / Retail / FMCG
Education:
Bachelor’s degree, MBA preferred
About Us
Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.
Role Summary
The Assistant Manager – Offline Marketing will be responsible for leading branding, BTL marketing activities, and on-ground promotional initiatives across Labs and Collection Centers. The role demands a proactive marketer who can plan, execute, and track offline marketing campaigns while ensuring brand consistency, operational efficiency, and strong ROI.
Key Responsibilities
- Branding
- Act as the custodian of brand identity across all Labs and Collection Centers.
- Ensure strict adherence to branding guidelines in all on-ground executions.
- Implement branding initiatives within defined timelines to maintain strong local brand visibility.
- BTL Planning & Execution
- Manage the planning and execution of all BTL activities, including leaflets, camps, canopies, and local outreach programs.
- Prepare weekly and monthly BTL plans customized for each Lab and CC.
- Track, monitor, and ensure timely execution of planned activities.
- Health Checkup Camps
- Lead the execution of health camps across CCs and Labs ensuring target achievement.
- Collaborate with Retail and Sales teams for pre-camp preparation, logistics, and Sunday camp growth.
- Attend Sunday camps with Sales teams to identify execution gaps and drive improvements.
- Drive Lab Walk-ins
- Increase patient walk-ins at Labs through localized marketing and catchment-focused activities.
- Digital Presence
- Ensure all Google Listings for CCs and Labs are updated within defined timelines.
- Track online reviews and work on building and maintaining a positive digital presence.
- Coordination & Communication
- Coordinate with Channel/Sales teams, CC owners, and internal departments for smooth execution.
- Liaise with vendors and partners for timely material delivery and activity deployment.
- ROI Analysis & Reporting
- Track weekly and monthly ROI for all marketing plans (Planned vs Actual).
- Prepare detailed activity reports with insights and recommendations for future campaigns.
- Vendor Management
- Build and manage strong relationships with BTL and branding vendors.
- Evaluate vendor performance and maintain a reliable vendor pool for timely and cost-effective execution.
- Competitive Analysis
- Monitor competitor activities in the region and suggest strategic responses aligned with business goals.
- Brand Consistency
- Ensure uniformity in messaging, communication tone, and visual identity across all offline campaigns.
- Stock Monitoring
- Track warehouse stock levels of marketing collaterals.
- Maintain minimum stock levels and define reorder points to avoid stockouts.
Skills & Competencies
- Strong understanding of BTL marketing, branding, and on-ground activation
- Excellent planning and coordination skills
- Vendor & stakeholder management
- Data-driven approach with strong analytical ability
- Problem-solving and decision-making ability
- Ability to work in fast-paced and field-centric environments
- Strong communication and interpersonal skills
Key Deliverables
- Increased walk-ins and improved catchment penetration
- On-time execution of all branding and BTL activities
- Improved ROI on offline activities
- Successful execution of health camps with target achievement
- Enhanced digital reputation of Labs and CCs
- Competitive advantage through insights-driven offline strategy
Preferred Profile
- Experience in healthcare, diagnostics, retail, FMCG, or service-led industries
- Hands-on experience in on-ground activations, branding, and BTL campaign execution
- Experience managing multiple locations and field teams
- Strong understanding of local marketing dynamics
BTL Marketing,Offline Branding,On-Ground Execution
