Assistant Manager - Marketing

Job Description

Job Role – Assistant Manager Marketing Department – Marketing Experience – 2 to 4 years Location - Chennai Responsibilities: Developing strategies and tactics to boost the company’s reputation and drive qualified traffic. Deploying successful marketing campaigns from ideation to execution Generating new business leads. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis. Build strategic relationships and partner with key industry players, agencies, and vendors. Prepare and monitor the marketing budget and allocate funds wisely. Oversee and approve marketing material, from website banners to hard copy brochures and case studies. Measure and report on the performance of marketing campaigns, gain insight and assess against goals. Requirements and skills: At least 2 years’ experience as a marketing manager Solid knowledge of website analytics tools (e.g., Google Analytics, LinkedIn, HubSpot Marketing) Experience in setting up and optimizing Google AdWords campaigns. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets. A sense of aesthetics and a love for great copy and witty communication. Up-to-date with the latest trends and best practices in online marketing and measurement Master’s degree in Marketing or related field Ability to prioritize and manage multiple tasks and projects Experience in BPM industry/ EXM industry. Show more Show less