Assistant Manager /Manager - Performance Marketing

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About BuildAmbit

Up-Skilling Platform

Our platforms and learning solutions empower professionals through high-quality training, technology, and industry alignment.

We’re now building a powerful marketing engine and looking for an expert in paid growth to scale our reach.

Role Overview

Performance Marketing professional

The ideal candidate will be strategic, analytical, data-driven, and comfortable working in a fast-paced startup environment. This role will drive customer acquisition, lead generation, and revenue growth through paid marketing initiatives.

Key Responsibilities

1. Paid Campaign Management

• Plan, launch, and optimize paid campaigns across

  Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms.

• Continuously optimize campaigns for CAC, ROAS, conversion rates, and lead quality.
• Manage remarketing, lookalike audience targeting, and funnel optimization.

2. Budget Ownership & Strategy

• Own the monthly and quarterly paid marketing budgets

  — allocation, pacing, optimization, and reporting.
• Forecast spends and outcomes based on channel performance and business goals.
• Identify high-performing channels and scale them efficiently.

3. Analytics & Reporting

• Analyze campaign performance metrics to derive insights and improve future campaigns.
• Build dashboards and performance reports for leadership reviews.
• Collaborate with data and product teams to improve attribution, tracking, and measurement.

4. Funnel Optimization

• Work closely with the content, design, and product teams to improve landing pages and conversion funnels.
• Run A/B tests on creatives, ad copies, CTAs, and landing pages.
• Increase lead-to-customer conversion rates through continuous optimization.

5. Growth Experiments

• Run new channel experiments (OTT, affiliates, influencer-led performance campaigns, etc.).
• Explore partnerships and paid collaborations that drive measurable acquisition.

Qualifications

• 3–7 years of experience in

  performance marketing

  , preferably in

  EdTech.

• Proven experience in

  owning budgets

  (monthly and annual) and handling large-scale paid campaigns.
• Hands-on expertise with:
• Google Ads
• Facebook/Instagram Ads
• LinkedIn Ads
• YouTube Ads
• Analytics and tracking tools (GA4, Tag Manager, HubSpot, Mixpanel, etc.)
• Strong analytical skills with the ability to interpret data and take quick action.
• Experience with dashboards, reporting tools, and attribution models.
• Ability to write compelling ad copy and work with creative teams.
• Hunger for experimentation, optimization, and measurable results.

What We Offer

• Opportunity to lead and scale the entire paid marketing engine.
• High ownership, autonomy, and direct impact on business growth.
• A fast-paced, collaborative startup culture where ideas turn into action quickly.