Assistant Digital Marketing

Key Responsibilities

1. Strategic Planning & Brand Building

• Develop a comprehensive digital marketing strategy tailored to the hospital's services, specialties, and community needs.
• Build and promote the hospital's brand identity online (logo, voice, visual guidelines).
• Collaborate with management to align marketing goals with the hospital’s mission and growth plans.

2. Website Development & Management

• Oversee the design, development, and ongoing management of the hospital website.
• Ensure SEO optimization for service pages, doctor profiles, and blog content.
• Add features like online appointment booking, telehealth access, and contact forms.

3. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Perform keyword research focused on medical services and local SEO.
• Optimize content and structure for better visibility in search engines.
• Manage paid advertising campaigns (Google Ads, Bing Ads) to drive traffic and appointments.

4. Social Media Marketing

• Create and manage social media profiles (Facebook, Instagram, LinkedIn, X, etc.).
• Develop engaging content about hospital news, health tips, doctor interviews, and patient stories.
• Run targeted ads for specific services (e.g., maternity care, diagnostics).

5. Content Marketing

• Plan and produce content such as health blogs, videos, infographics, and newsletters.
• Work with doctors and staff to create educational or promotional content.
• Use storytelling to highlight patient experiences and success stories.

6. Online Reputation Management

• Monitor reviews on platforms like Google, Practo, Facebook, and JustDial.
• Respond professionally to patient feedback and coordinate resolution of complaints.
• Encourage satisfied patients to leave positive reviews.

7. Email & SMS Marketing

• Design email campaigns for health check-ups, awareness events, and hospital updates.
• Segment audiences (e.g., diabetics, maternity patients) and personalize content.
• Use SMS for appointment reminders, campaigns, or urgent updates.

8. Performance Tracking & Analytics

• Use tools like Google Analytics, Meta Business Suite, and SEMrush to track KPIs.
• Regularly report on performance (traffic, conversions, lead quality, etc.).
• Adjust campaigns based on performance data.

9. Collaboration & Vendor Management

• Coordinate with external agencies (designers, ad agencies, SEO experts) as needed.
• Work closely with the medical, operations, and patient service teams to align communication.
• Assist with offline promotion integration (events, health camps, local partnerships).

10. Compliance & Ethics

• Ensure that all marketing activities comply with healthcare advertising regulations and ethical guidelines.
• Maintain data privacy and adhere to HIPAA or local healthcare data laws.

✅ Desired Skills & Tools:

• Tools: Google Ads, Facebook Ads Manager, Google Analytics, Canva, HubSpot, Mailchimp, SEMrush, Hootsuite.
• Skills: Healthcare SEO, content creation, paid media, marketing automation, copywriting, local targeting

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Work Location: In person