Assistant Brand Manager

Assistant Brand Manager

Responsibilities

- Conduct primary consumer research including detailed consumer interactions, focus group discussions and data collection through other research methodologies like surveys with existing and potential consumers.

- Support the development of brand communication materials including packaging, advertising, and promotions basis insights from consumer research.

- Assist in the development and execution of brand strategies to increase brand awareness, drive brand loyalty, and support overall business objectives.

- Conduct market research to identify trends, opportunities, and threats in the global Beauty & Personal care industry with an emphasis on the US geography.

- Analyse data and prepare reports on market trends, consumer preferences, and competitive landscape.

- Develop insights to identify white spaces in the market to launch new products.

- Collaborate with cross-functional teams including product development and creative teams to ensure brand consistency across all channels.

- Assist in the planning and execution of brand events and activations.

- Monitor and report on the performance of brand initiatives and provide recommendations for improvement.

- Keep up-to-date with the latest trends, technologies, and innovations in the personal care and wellness industry.

Qualifications

- Master's degree in marketing, business, commerce or a related field.

- 1-3 years of experience in brand management, marketing, or a related field.

- Experience conducting primary consumer research and analysing market data.

- Strong analytical skills with the ability to interpret complex data and develop insights.

- Excellent communication and interpersonal skills.

- Ability to work collaboratively with cross-functional teams.

- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.

- Proficiency in Microsoft Office Suite and familiarity with market research tools.

About Transformative Ventures (The Ayurveda Experience)

The Ayurveda Experience is America's largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 26+countries, with over 1.75 million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy, Spain, Asia and more with thousands of 5-star reviews

Ayurveda is the ancient science of beauty and wellness, originating in India. Within a short span of time, The Ayurveda Experience has helped people embrace this holistic health and wellness 'Science of Life' through its informative educational courses, tried-and-tested potent Ayurvedic beauty formulations and its effective Ayurvedic dietary supplements.

The Ayurveda Experience (Transformative Ventures Pvt Ltd, formerly known as Transformative Learning Solutions pvt ltd) is Funded by Jungle, Fireside, Anicut Capital, SIDBI, Sharrp Ventures, Riverwalk Ventures and 40 plus marquee angel investors and family offices.