Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Jobs

Interviews

ASO Specialist

Debut Infotech Pvt Ltd.

3 years

0 Lacs

Sahibzada Ajit Singh Nagar Punjab India

Posted:4 days ago| Platform:

Apply

Skills Required

optimization mobile research strategies analyze marketing design analytics test messaging reports testing ads communication collaboration visual drive firebase seo ux video editing localization

Work Mode

On-site

Job Type

Full Time

Job Description

We are seeking a results-driven ASO Specialist to lead the optimization efforts for our mobile apps across app stores (Google Play Store, Apple App Store, and others). You will be responsible for increasing organic downloads, improving search visibility, and driving growth through strategic keyword research, conversion optimization, and performance tracking.

Responsibilities

Conduct keyword research and implement strategies to maximize app visibility in app stores.
Optimize app titles, descriptions, keywords, screenshots, previews, and icons based on ASO best practices.
Monitor and analyze ASO performance, install trends, ratings, and reviews to generate actionable insights.
Work closely with product, marketing, design, and analytics teams to coordinate campaigns and asset updates.
A/B test different creative assets and messaging to improve conversion rates.
Stay updated with the latest ASO trends, algorithm changes, and best practices on App Store and Google Play.
Track competitors and perform market research to benchmark and refine ASO strategy.
Prepare regular ASO performance reports and present recommendations.

Requirements

3+ years of experience in ASO, mobile marketing, or growth marketing (preferably for consumer apps).
Strong understanding of App Store and Google Play algorithms.
Proficiency with ASO tools like AppTweak, Sensor Tower, Mobile Action, App Annie, or similar.
Experience with A/B testing tools (e. g., StoreMaven, SplitMetrics).
Familiarity with Apple Search Ads and/or Google UAC is a plus.
Excellent analytical, communication, and collaboration skills.
Creative thinking with an eye for visual and copy elements that drive engagement.
Understanding of mobile analytics (e. g., Firebase, Adjust, Appsflyer) is a bonus.

Preferred Qualifications

Background in digital marketing, SEO, UX, or product management.
Basic knowledge of graphic or video editing for app assets.
Experience with localization and global ASO strategies.

This job was posted by HR Prerna Gupta from Debut Infotech.

More Jobs at Debut Infotech Pvt Ltd.

PHP Developer

Sahibzada Ajit Singh Nagar, Punjab, India

2.0 - 5.0 yrs

Salary: Not disclosed

SEO Specialist

Sahibzada Ajit Singh Nagar, Punjab, India

1.5 - 1.5 yrs

Salary: Not disclosed

Debut Infotech - Blockchain Developer

Sahibzada Ajit Singh Nagar, Punjab, India

5.0 - 6.0 yrs

Salary: Not disclosed

Debut Infotech - Blockchain Developer

punjab

5.0 - 9.0 yrs

Salary: Not disclosed

Blockchain Developer

Sahibzada Ajit Singh Nagar, Punjab, India

5.0 - 6.0 yrs

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

Debut Infotech Pvt Ltd.

Login to

Please Verify Your Phone or Email

Confirm Action

Search

Profile

Upskill and Grow with AI

ASO Specialist