Aperture

Meet Aperture At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results. Founded in 2022 by industry visionary Hannah Parvaz, we've quickly made waves. Already twice recognised as Business Consultant of the Year and named 2024's Most Innovative Growth Agency, our trajectory is nothing short of extraordinary. Now, as we prepare to scale new heights in 2025, we're building a dream team to fuel our ambitions. This is your chance to join us and be part of our incredible growth story. Are you ready to make an impact? Our Culture: Growth mindset. We're hungry to learn and improve Take full responsibility for every outcome—no excuses Obsess over results. We're here to make a measurable impact We're data-obsessed. We let numbers, not opinions, guide our decisions Client success is our success. Period No ego. The best idea wins, regardless of who it comes from Radical candour. We give and receive honest feedback to fuel growth Work from anywhere Embrace our remote-first culture that prioritises impact over location. Work from wherever you're most productive, while enjoying meaningful connections with the team in London from time to time. We bring everyone together regularly for inspiring sessions and great conversations over amazing food, because the best ideas often start with "what if?". Requirements Role Overview We're looking for a CRM Specialist who can design and execute lifecycle campaigns that drive real impact across mobile email, push, and in-app channels. You'll understand what nudges to send, when to send them, and how to tailor each one to the user's journey, intent, and mindset. This role blends creativity with technical execution. You'll be responsible for designing flows, writing and briefing copy, building and segmenting audiences, and setting up triggers that create personalised, high-performing user journeys. You'll collaborate with product, creative, and growth teams to improve retention, monetisation, and customer satisfaction. Key Responsibilities Own CRM strategy across email, push notifications, and in-app messaging for mobile products Design lifecycle campaigns for onboarding, re-engagement, upsell, and churn prevention Build and manage automated workflows using tools like Braze, Customer.io, or Iterable Collaborate with product and data teams to define behavioural triggers and segmentation Write, review, or brief performance-optimised CRM copy (or work with a copywriter) Test and optimise message timing, frequency, channels, and creative Conduct A/B tests on subject lines, CTAs, send times, and flow logic Monitor KPIs and iterate based on open rates, CVR, uninstalls, and downstream revenue Maintain clean, documented workflows and experiment logs in Notion/Asana Ensure messaging is aligned with product changes, marketing campaigns, and brand voice Required Experience & Skills 2+ years in CRM, lifecycle marketing, or retention marketing (ideally mobile-focused) Hands-on experience with tools like Braze, Customer.io, Iterable, Klaviyo, or OneSignal Strong understanding of email and push best practices, timing, and deliverability Familiarity with event-based triggers, segmentation, and lifecycle mapping Proficient in using Mixpanel, Amplitude, or Firebase for behavioural insights Comfortable writing, editing, or briefing high-performance CRM copy Strong project management skills, able to manage campaigns from strategy to QA to deployment Deep understanding of user psychology, habit formation, and growth metrics (D1/D7, LTV, etc.) Collaborative mindset, comfortable working with product, growth, data, and creative teams Detail-oriented with a strong sense of ownership over experimentation and performance Bonus but not required Experience working on subscription apps or trial-to-paid journeys Knowledge of paywall strategies and monetisation mechanics Experience integrating MMP data (AppsFlyer, RevenueCat) into CRM reporting Familiarity with dynamic content or predictive targeting Ability to run reactivation or loyalty campaigns via SMS or WhatsApp

At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results. Founded in 2022 by industry visionary Hannah Parvaz, we've quickly made waves. Already twice recognised as Business Consultant of the Year and named 2024's Most Innovative Growth Agency, our trajectory is nothing short of extraordinary. Now, as we prepare to scale new heights in 2025, we're building a dream team to fuel our ambitions. This is your chance to join us and be part of our incredible growth story. Are you ready to make an impact? Our Culture: Growth mindset. We're hungry to learn and improve Take full responsibility for every outcome—no excuses Obsess over results. We're here to make a measurable impact We're data-obsessed. We let numbers, not opinions, guide our decisions Client success is our success. Period No ego. The best idea wins, regardless of who it comes from Radical candour. We give and receive honest feedback to fuel growth Work from anywhere Embrace our remote-first culture that prioritises impact over location. Work from wherever you're most productive, while enjoying meaningful connections with the team in London from time to time. We bring everyone together regularly for inspiring sessions and great conversations over amazing food, because the best ideas often start with "what if?". Requirements ✍️ Role Overview We're looking for a Mobile Growth Specialist to own the levers that get users to discover our app and keep coming back. You'll sit at the intersection of ASO (App Store Optimisation) and CRM (email, push, in-app), running experiments to improve acquisition, activation, retention, and monetisation. You know how to optimise app store listings and how to design lifecycle journeys that turn installs into loyal users. This role is hands-on and outcome-driven. You'll work closely with growth leads, creatives, and product marketers to test metadata, messaging, onboarding flows, re-engagement campaigns, and store creatives, constantly looking for ways to move the needle across the funnel. 📌 Key Responsibilities 🔍 App Store Optimisation (ASO) Own ASO strategy and execution across iOS and Android Conduct keyword research, write metadata, and monitor rankings Optimise screenshots, icons, videos, and preview assets for conversion Plan and test Custom Product Pages (iOS) and Store Listing Experiments (Google) Track performance of metadata and creative tests using App Store Console, Play Console, and third-party tools Monitor competitors and category trends to identify new opportunities 💌 Lifecycle Marketing (CRM) Design and implement lifecycle journeys via email, push, and in-app messaging Build onboarding, activation, re-engagement, and upsell campaigns Segment audiences and set up behavioural triggers using tools like Braze or Customer.io Write, test, and iterate on high-performing CRM copy and creative Track and report performance across all campaigns, using product analytics and attribution tools 🎯 Growth Strategy & Experimentation Prioritise and run A/B tests across the user journey, from store listing to onboarding to post-trial Collaborate with performance and product teams to align store presence and lifecycle messaging with paid campaigns Use insights from analytics, reviews, and customer feedback to improve funnel performance ✅ Required Experience & Skills 2+ years in a mobile growth, CRM, or ASO role (agency or in-house) Proven experience writing metadata and optimising app store assets Experience designing, building, and optimising CRM flows (email/push/in-app) Familiarity with tools like AppTweak, Appfigures, Braze, Customer.io, Firebase, Amplitude, RevenueCat, Segment Strong understanding of lifecycle metrics (D1/D7, churn, LTV, push open rate, trial CVR, install CVR) Ability to analyse and act on creative and messaging performance Excellent communication and collaboration skills—comfortable working cross-functionally with growth, design, product, and data High attention to detail and comfort juggling multiple experiments at once 🌟 Bonus Points Copywriting or creative direction experience (for ASO or CRM) Familiarity with paid UA strategy and alignment between ads and store Knowledge of submission processes for App Store featuring Experience in subscription-based mobile apps Comfort setting up event tracking or working with devs to instrument CRM triggers

Meet Aperture At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results. Founded in 2022 by industry visionary Hannah Parvaz, we've quickly made waves. Already twice recognised as Business Consultant of the Year and named 2024's Most Innovative Growth Agency, our trajectory is nothing short of extraordinary. Now, as we prepare to scale new heights in 2025, we're building a dream team to fuel our ambitions. This is your chance to join us and be part of our incredible growth story. Are you ready to make an impact? Our Culture: Growth mindset. We're hungry to learn and improve Take full responsibility for every outcome—no excuses Obsess over results. We're here to make a measurable impact We're data-obsessed. We let numbers, not opinions, guide our decisions Client success is our success. Period No ego. The best idea wins, regardless of who it comes from Radical candour. We give and receive honest feedback to fuel growth Work from anywhere Embrace our remote-first culture that prioritises impact over location. Work from wherever you're most productive, while enjoying meaningful connections with the team in London from time to time. We bring everyone together regularly for inspiring sessions and great conversations over amazing food, because the best ideas often start with "what if?". Requirements Role Overview We're looking for an ASO Specialist who knows that getting found is just the beginning, and that conversion is where the real magic happens. You'll live at the intersection of performance, storytelling, and structured experimentation, bringing clarity and strategy to how apps show up and convert in the App Store and Google Play. This role is core to our growth engine. You'll work on ASO strategy across multiple client accounts, using real performance data, search trends, and user psychology to shape how products are discovered and downloaded. From keyword targeting to screenshot testing to crafting custom product pages for paid campaigns, you'll do the work that makes marketing more effective, not just prettier. You'll work directly with growth leads, designers, and media buyers to ensure store listings are not only optimised for organic growth but also fully aligned with paid media, creative strategy, and customer intent. This is not a "set-and-forget" role. You'll constantly test, iterate, and report on what's moving the needle and what to double down on. Key Responsibilities Own and drive ASO strategy across iOS and Android for multiple clients Conduct regular keyword research and metadata updates to improve rankings and visibility Brief and optimise creative assets (icons, screenshots, preview videos) based on testing data, best practices, and user psychology Build and test Custom Product Pages (iOS) and Store Listing Experiments (Android) aligned with paid ad campaigns Analyse install conversion rates, keyword rank changes, and downstream performance to guide decisions Collaborate closely with creative teams to ensure store listings are aligned with current campaign angles and messaging Regularly audit competitors and categories to identify trends and opportunities Track and report performance keyword movement, page conversion, and creative test results Maintain structured testing roadmaps in Notion and Asana to ensure visibility and momentum Requirements 2+ years in an ASO, growth, or performance marketing role (agency or in-house) Deep understanding of App Store and Google Play algorithms, creative formats, and keyword optimisation strategies Proven experience running and interpreting A/B tests on store listings Strong grasp of user psychology and how it maps to creative and copy decisions on app stores Comfortable using ASO and research tools like AppTweak, App Radar, Appfigures, Mobile Action, and Sensor Tower Familiar with App Store Connect, Google Play Console, and tools like Notion, Asana, and Google Workspace Collaborative and curious, able to translate data into actionable insights for design, media buying, and product Extremely detail-oriented with strong instincts for clean metadata, tight naming conventions, and structured experiments Experience with Apple Custom Product Pages and creative alignment for paid UA Bonus But Not Required Copywriting instincts for writing or editing titles, subtitles, and descriptions Experience submitting apps for featuring or creating seasonal campaign plans Familiarity with MMPs and interpreting downstream install quality