ASO Specialist

As an ASO Specialist at Kiddopia, a global leader in kids learning and entertainment apps, you will play a key role in driving app visibility, installs, and subscriptions through data-driven optimization. Key Responsibilities: - Optimize app listings including titles, keywords, and creatives on iOS & Google Play platforms. - Conduct research on competitors and industry trends to enhance rankings and discoverability. - Test and analyze icons, screenshots, and videos to enhance conversion rates. - Monitor ASO metrics such as impressions, installs, conversion rates, subscriptions, and renewals. - Collaborate closely with design, product, and marketing teams to ensure alignment on growth strategies. Qualifications Required: - 2-4 years of hands-on ASO experience, preferably in gaming or edtech industry. - Proficiency in ASO tools such as AppTweak, Sensor Tower, MobileAction, Data.ai, etc. - Strong analytical skills with experience in Mobile Measurement Partners (MMPs), App Store Connect, and Google Analytics. - Creative mindset with an eye for app store creatives and messaging. - Willingness to work onsite in Mumbai (Worli location). If you are passionate about ASO and have the requisite experience and skills, we would love to connect with you! Please drop your CV or refer someone who would be a great fit for this role at Kusum.t@kiddopia.com.,