ASO Manager- Gaming

As an App Store Optimization Expert with 6 to 10 years of experience, your primary role will involve developing and implementing ASO strategies to enhance visibility and improve app ranking on both the Apple App Store and Google Play Store. You will be responsible for conducting in-depth market research to identify competitive trends, target audiences, and user behavior patterns. Your key responsibilities will include performing keyword research and analysis to identify relevant, high-traffic keywords for app listings. You will optimize app metadata, including title, subtitle, description, and keywords to improve discoverability. It will be crucial to implement and track keyword performance to ensure the app ranks for the most effective terms. Monitoring app performance using app store analytics tools will be essential for identifying areas for improvement. Tracking metrics such as app downloads, conversion rates, retention, user reviews, and rankings will help you develop regular reports and insights to share progress with stakeholders and recommend improvements. You will also be involved in conducting A/B testing of app store assets such as descriptions, screenshots, and icons to improve conversion rates. Analyzing test results and optimizing listings based on data-driven decisions will play a key role in your responsibilities. Managing user reviews and ratings on app stores will be another crucial aspect of your role. You will need to monitor and respond to user feedback, addressing concerns, and ensuring a positive user experience. Collaboration with product, marketing, and development teams will be necessary to align ASO strategies with app features, launches, and updates. Providing insights to the marketing team to create campaigns that increase app visibility and engagement will also be part of your duties. To excel in this role, you should have experience with app store tools and analytics platforms. A strong understanding of ASO, SEO, and digital marketing strategies will be required. Proficiency in data analysis and using analytics tools to make data-driven decisions is essential. Excellent written and verbal communication skills, along with presentation skills, will be beneficial. Your ability to manage multiple projects simultaneously and work cross-functionally with the management team will be crucial for success in this position. If you believe you are a suitable candidate for this role, please share your CV at kusum.t@kiddopia.com.,