ASO Specialist

As an ASO Specialist at Kiddopia, a global leader in kids learning and entertainment apps, your role will involve optimizing app listings across iOS and Google Play platforms. You will conduct research on competitors and trends to enhance app rankings and discoverability. Testing and analyzing icons, screenshots, and videos to improve user conversions will be a key responsibility. Monitoring ASO metrics such as impressions, installs, conversions, subscriptions, and renewals will also be part of your daily tasks. Additionally, you will collaborate with design, product, and marketing teams to ensure alignment on growth strategy. Key Responsibilities: - Optimize app listings including titles, keywords, and creatives on iOS & Google Play. - Research competitors and industry trends to enhance rankings and discoverability. - Test and analyze icons, screenshots, and videos for improved conversions. - Track ASO metrics such as impressions, installs, conversions, subscriptions, and renewals. - Collaborate with design, product, and marketing teams to align on growth strategy. Qualifications Required: - 4-6 years of hands-on ASO experience, with a preference for gaming or edtech background. - Proficiency in ASO tools like AppTweak, Sensor Tower, MobileAction, Data.ai, etc. - Analytical mindset with experience in Mobile Measurement Partners (MMPs), App Store Connect, and Google Analytics. - Strong creative skills for developing app store creatives and messaging. - Willingness to work onsite in Mumbai, specifically at the Worli location. If you are passionate about driving app visibility, installs, and subscriptions through data-driven optimization, and meet the qualifications mentioned above, we would love to connect with you. Kindly drop your CV or referral at Kusum.t@kiddopia.com.,