ASO Specialist

ASO (App Store Optimization) Specialist – Onsite | Ahmedabad

We are looking for an experienced ASO Specialist with strong expertise in iOS App Store Optimization for the US market. This is a full-time onsite role in Ahmedabad, with the first 6 months on contract (potential to convert to permanent based on performance).

Role Overview

You will be responsible for boosting app visibility, increasing organic downloads, and driving growth through strategic iOS App Store Optimization focused on the US market.

Key Responsibilities

• Develop and implement ASO strategies for the Apple App Store (US region)

• Conduct keyword research, competitor analysis & metadata optimization

• Optimize visual assets (icon, screenshots, app preview videos)

• Perform A/B testing for metadata and creatives

• Track performance metrics, rankings & conversion rates

• Collaborate with product, marketing & design teams

• Stay updated on App Store trends and algorithm changes

Requirements

• 2–4+ years of hands-on ASO experience, especially for iOS apps targeting the US market

• Strong knowledge of App Store algorithms & keyword strategies

• Experience with ASO tools (AppTweak, Sensor Tower, MobileAction, AppFollow, etc.)

• Proven results improving rankings & organic growth

• Analytical mindset with strong reporting skills

• Must be willing to work onsite in Ahmedabad

Good to Have

• Experience with high-traffic or subscription-based apps

• Background in mobile performance marketing

• Understanding of creative testing for US audience behavior