ASO Specialist

ASO (App Store Optimization) Specialist Onsite | Ahmedabad

We are looking for an experienced ASO Specialist with strong expertise in iOS App Store Optimization for the US market. This is a full-time onsite role in Ahmedabad, with the first 6 months on contract (potential to convert to permanent based on performance).

Role Overview

You will be responsible for boosting app visibility, increasing organic downloads, and driving growth through strategic iOS App Store Optimization focused on the US market.

Key Responsibilities

Develop and implement ASO strategies for the Apple App Store (US region)

Conduct keyword research, competitor analysis & metadata optimization

Optimize visual assets (icon, screenshots, app preview videos)

Perform A/B testing for metadata and creatives

Track performance metrics, rankings & conversion rates

Collaborate with product, marketing & design teams

Stay updated on App Store trends and algorithm changes

Requirements

24+ years of hands-on ASO experience, especially for iOS apps targeting the US market

Strong knowledge of App Store algorithms & keyword strategies

Experience with ASO tools (AppTweak, Sensor Tower, MobileAction, AppFollow, etc.)

Proven results improving rankings & organic growth

Analytical mindset with strong reporting skills

Must be willing to work onsite in Ahmedabad

Good to Have

Experience with high-traffic or subscription-based apps

Background in mobile performance marketing

Understanding of creative testing for US audience behavior