ASO Consultant

Job Title: ASO (App Store Optimization) Consultant

Location:

Job Type:

Reporting To:

About the Role:

ASO Consultant

Key Responsibilities:

• Conduct comprehensive

  keyword research

  for Google Play and Apple App Store.
• Optimize app

  titles, descriptions, subtitles, keywords, screenshots, and icons

  .
• Develop

  A/B testing strategies

  for creatives and metadata to improve conversion rates.
• Monitor and analyze

  app performance data

  , store analytics, keyword rankings, and competitors.
• Collaborate with the

  design team

  to ensure creative assets align with best-performing trends.
• Track and report

  organic growth KPIs

  like impressions, downloads, conversion rate, and retention.
• Suggest improvements based on competitor and market trends.
• Optimize listings for

  multiple languages/regions

  if applicable (localization).
• Stay updated with the latest

  ASO tools, algorithms, and trends

  .

Qualifications:

• 2–5 years of proven experience in ASO for iOS and Android apps.
• Solid understanding of

  mobile app marketing

  , user acquisition, and analytics tools (e.g., AppTweak, Sensor Tower, App Annie, SplitMetrics, etc.).
• Strong analytical skills with experience in

  Google Play Console

  and

  App Store Connect

  .
• Ability to write compelling,

  SEO-friendly copy

  for app listings.
• Experience in

  A/B testing

  for store creatives.
• Familiarity with

  mobile app UX/UI

  and design trends is a plus.
• Excellent communication and presentation skills.

Preferred Skills:

• Experience with

  performance marketing

  or paid user acquisition campaigns.
• Background in

  growth marketing

  or digital product strategy.
• Knowledge of

  multilingual ASO/localization

  .

Why Join Us?

• Opportunity to work with a growing, innovative tech platform.
• Freedom to experiment and implement new strategies.
• Collaborative, flexible, and dynamic team environment.

Compensation

• Performance-driven compensation and growth opportunities.