Posted:12 hours ago|
Platform:
On-site
Full Time
Role Overview:
The Art Director will serve as the design custodian and creative visionary across Ananta’s growing portfolio of properties, experiences, and strategic partnerships. You will helm the brand’s visual identity, campaign art, experiential storytelling, and cross-platform design language.
This is a leadership role, where you will build, guide, and inspire a multidisciplinary in-house creative team, collaborate with external agencies and production units, and shape the brand’s aesthetic legacy as it expands into new territories.
Key Responsibilities
Creative Leadership & Strategy
● Define and evolve Ananta’s core visual language in line with its brand pillars: eco-conscious luxury, heritage sophistication, wellness, and immersive experience design.
● Work with the C-suite and property heads to align design direction with business goals, property narratives, and market trends.
● Lead brand repositioning, new property launches, and seasonal campaigns with creative clarity and consistency.
Design Direction & Execution
● Spearhead concept development, design systems, moodboards, and campaign aesthetics for high-impact initiatives—both digital and offline.
● Oversee photo and video shoots, creative set-ups, art curation, influencer-driven visual storytelling and flagship experiential content.
● Create signature visual identities for each resort, ensuring localization while retaining Ananta’s master brand integrity.
Team Building & Collaboration
● Build and lead a high-performing team of designers, editors, stylists, and content creators ensuring mentorship, innovation, and design excellence.
● Collaborate closely with marketing, PR, social media, sustainability teams, and Ananta Institute of Hospitality to shape holistic visual outputs.
● Manage creative agency partnerships, vendors, and freelancers for specialized projects.
Ideal Candidate Profile
● 8+ years in a senior creative leadership role—preferably in luxury hospitality, lifestyle, or destination branding.
● Proven experience in building multi-brand ecosystems, visual frameworks, and creative teams.
● Deep aesthetic sensibility across photography, editorial design, spatial storytelling, and digital UI/UX.
● Adept with Adobe Creative Suite, motion/3D tools (preferred), and campaign strategy.
● Strong grasp of heritage aesthetics, sustainability, nature-forward design, and pan-India cultural storytelling.
lity, and mindful living
Ananta Hotels and Resorts
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