Job
Description
Location: Rajkot/Ahmedabad Department: Sales & Operations Reports to: Business Head Role Summary: The Area Sales Manager (ASM) will be responsible for driving sales, operations, and profitability across a cluster of franchise retail stores. This role ensures that all stores under the territory deliver excellent customer experience, maintain brand standards, and achieve financial targets. Key Responsibilities: Manage day-to-day store operations across assigned locations. Drive sales performance, conversion rates, and average bill value in line with targets. Monitor and optimize store-level KPIs: revenue, footfall, ATV, UPT, shrinkage, and staff productivity. Conduct regular store visits to ensure compliance with brand guidelines, SOPs, and visual merchandising standards. Lead, train, and motivate Store Managers and front-end teams to enhance performance and customer service. Liaise with HR and Merchandising teams for timely staffing, stock planning, and replenishment. Implement promotional strategies and seasonal campaigns effectively across stores. Monitor competition, local market trends, and suggest region-specific strategies. Analyze sales reports, identify gaps/opportunities, and share action plans with management. Ensure discipline, grooming, and customer service benchmarks are consistently maintained. Requirements: Bachelor’s degree in Business/Retail Management (MBA preferred). 4–6 years of experience in retail operations, with at least 2 years in a supervisory role. Strong knowledge of fashion/lifestyle retail (franchise brand experience is a plus). Leadership skills with the ability to manage large, distributed teams. Strong analytical, reporting, and problem-solving capabilities. Willingness to travel frequently within the assigned region. Show more Show less
