Area Sales Manager

Company:

🎯 Role Objective

To drive sales growth, market penetration, and distribution efficiency of FMCG products within the assigned territory. The ASM will lead a team of sales officers/distributors, ensuring achievement of sales targets, execution of trade marketing strategies, and building strong customer relationships.

🛠 Key Responsibilities

• Sales & Revenue Growth

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Monitor sales performance and implement corrective actions.

• Distribution & Channel Management

• Expand retail coverage and ensure product availability across general trade, modern trade, and institutional channels.
• Manage distributor relationships, inventory, and credit control.

• Team Leadership

• Recruit, train, and motivate sales officers and field executives.
• Conduct regular performance reviews and provide coaching.

• Market Development

• Identify new business opportunities, emerging markets, and competitor activities.
• Execute promotional campaigns, merchandising, and visibility initiatives.

• Reporting & Analysis

• Provide timely MIS reports on sales, market trends, and competitor insights.
• Forecast demand and align with supply chain for smooth operations