Area Sales Manager

Role & responsibilities

1. Role Overview

The Area Sales Manager (ASM) is responsible for achieving sales targets, expanding distribution, managing distributors & retailers, increasing product visibility, and driving market growth for Quick Pure packaged drinking water.

2. Key Responsibilities

A. Sales & Revenue Growth

• Achieve monthly, quarterly & annual sales targets.
  
• Develop sales plans for 1 Ltr, 500 ml, and other pack sizes.
  
• Monitor daily sales performance and take corrective actions.
  

B. Distribution Management

• Appoint, manage & support distributors in the assigned area.
  
• Ensure product availability across retailers, hotels, restaurants, cafs, corporates, and wholesalers.
  
• Maintain distributor inventory levels and ensure timely secondary sales.
  

C. Market Expansion

• Identify new markets, potential retailers, and corporate clients.
  
• Drive numeric & weighted distribution growth.
  
• Execute new product launches smoothly.
  

D. Team Management

• Manage and guide Sales Executives / Sales Representatives.
  
• Conduct training on products, pricing, and sales techniques.
  
• Track team performance and motivate them to achieve targets.
  

E. Trade Marketing & Branding

• Execute company schemes, offers, and promotions.
  
• Ensure visibility: posters, danglers, branding boards, racks.
  
• Build strong relationships with retailers & channel partners.
  

F. Reporting & Documentation

• Maintain daily sales reports (DSR).
  
• Report competitor activities, price movements, and offers.
  
• Track outstanding payments & ensure collection discipline.

Preferred candidate profile

3.Required Skills & Qualifications

• Minimum

  25 years

  of experience in FMCG / Beverage / Water distribution.
• Strong distributor & retail network knowledge.
  
• Excellent negotiation and communication skills.
  
• Ability to handle field sales team.
  
• Strong analytical & reporting skills.
  
• Ready for extensive field visits.
  

4. KPIs (Key Performance Indicators)

• Sales target achievement.
  
• New outlet additions per month.
  
• Distributor performance & expansion.
  
• Market visibility & branding execution.
  
• Collection efficiency.
  

5. Salary & Benefits (Optional to Add)

• Fixed Salary + Performance Incentives.
  
• Travel Allowance (TA/DA).
  
• Monthly performance bonus.
  
• Mobile/internet reimbursement.