Area Sales Manager

Candidate must be regular MBA from Tier 2 / 3 B School. Work Exp - 3 Yrs+

If the candidate is not regular MBA then working with Tier 1 FMCG Company and stability in background.

Working with core FMCG (Food / Personal Care / Beauty / Home / Hygiene) or with Beverage company.

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Who Can Apply:

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Position Title: Area Sales Manager General Trade

Industry:

Reports To:

Team Handling:

Experience:

Key Responsibilities:

Sales & Distribution Management

• Drive primary and secondary sales in assigned territory.
• Ensure regular forecasting and achievement of monthly, quarterly, and annual sales targets.
• Monitor distributor ROI and health of the distribution network.

Team Management

• Lead, train, and monitor performance of the sales team (SO/TSI level).
• Conduct regular reviews and field visits with team members.
• Identify skill gaps and provide on-ground coaching.

Market Development

• Expand distribution width and depth in General Trade.
• Execute trade promotions and schemes effectively.
• Monitor competition activities and suggest counter strategies.

Channel Partner Management

• Appointing new distributors as needed.
• Maintain strong relationships with trade partners.
• Ensure adherence to company policies on claims, returns, credit notes, etc.

Reporting & MIS

• Track daily sales performance and provide regular reports to senior management.
• Use data analytics to identify trends and opportunities.

Key Requirements:

• Strong understanding of General Trade channel in FMCG sector
• Experience in managing a team and distributor network
• Analytical mindset and data-driven decision making
• Ability to travel extensively within the territory
• Good communication and negotiation skills
• Working knowledge of MS Office and Sales Automation Tools

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