Area Sales Manager - Manufacturing

Designation: Area Sales Manager

Job Responsibilities

Sales Achievement & Target Management

• Achieve monthly, quarterly, and annual sales targets for Tiscon TMT retail division in the assigned area.
• Drive secondary sales through retailers, influencers, and end-user demand generation.
• Monitor and improve sales conversions at dealer counters.

Channel Development & Dealer Management

• Appoint and manage distributors, retailers, and channel partners.
• Strengthen existing dealer relationships by providing regular support and resolving concerns.
• Implement dealer schemes, promotions, and incentive programs effectively.

Retail Expansion & Market Penetration

• Expand retail footprint in untapped markets through systematic dealer/retailer mapping.
• Identify and onboard new retailers to increase reach and availability.
• Ensure consistent product visibility and brand presence across the market.

Influencer & Customer Engagement

• Build strong relationships with contractors, masons, engineers, and architects to drive product preference.
• Conduct influencer meets, product demonstrations, and promotional campaigns.
• Generate demand pull through end-user awareness activities.

Market Intelligence & Competitor Analysis

• Track competitor pricing, schemes, and market activities.
• Share timely market intelligence with management for strategy formulation.
• Recommend corrective actions for sales challenges in the market.

Collections & Credit Control

• Monitor distributor/retailer credit limits and ensure timely collections.
• Maintain channel partner financial discipline in line with company policies.

Reporting & MIS

• Prepare daily/weekly sales reports and update management on performance.
• Maintain accurate data on sales pipeline, dealer performance, and market coverage.

Team & Cross-functional Coordination

• Coordinate with supply chain, logistics, and warehouse teams for timely delivery of material.
• Work closely with marketing teams for execution of campaigns and retail branding.
• Support and guide field sales executives (if applicable).

Desired Academic Qualifications

• Graduate in Business/Commerce/Engineering; MBA (Sales/Marketing) preferred.

Desired Work Experience

• 3–5 years of channel sales experience in building materials/steel/cement (preferably TMT/Rebar industry).