Area Sales Manager - LPL Sales

Role & respon

• Sales Strategy Implementation:

• Translate the overall sales strategy into executable actions and regional plans.
• Drive the

  Go-to-Market (GTM)

  model in the assigned state to meet and exceed business goals.

• Business Delivery Top-line & Bottom-line:

• Take full ownership for achieving

  sales targets (top-line)

  and

  profitability (bottom-line)

  for Merino FABWOOD in the designated region.
• Monitor key performance indicators and ensure optimal performance across all sales touchpoints.

• OEM & Market Development:

• Identify, approach, and build partnerships with

  furniture manufacturing OEMs, e-commerce firms, and modular kitchen manufacturers

  to grow market penetration for FABWOOD.
• Develop tailored engagement plans to support each account’s growth and retention.

• Market Intelligence & Competitive Strategy:

• Conduct regular

  competition mapping

  , pricing analysis, and market research.
• Design and implement

  counter-strategies

  in consultation with the RSM and Head Office to expand Merino FABWOOD’s market share.

• Marketing Support & OEM Engagement:

• Provide actionable insights and feedback to the

  marketing team

  to co-create promotional schemes and incentive programs for OEM partners.
• Ensure timely execution and effectiveness of marketing activities in the region.

• Factory Engagement & Partner Experience:

• Plan and coordinate

  factory visits for OEM partners

  to strengthen trust, product understanding, and long-term collaboration.
• Ensure high-quality engagement and resolution of queries during the visits.

• Customer Complaint Resolution:

• Act as a single point of contact for OEM-related customer complaints.
• Coordinate with

  Factory, QA, and Product teams

  to ensure swift resolution and customer satisfaction.

• Supply Chain Coordination:

• Liaise with the

  factory and Supply Chain Management (SCM)

  team to ensure timely and accurate material supply to OEMs as per their production schedules and requirements.
• Resolve any bottlenecks proactively to avoid disruption in supply.

  sibilities

Preferred candidate profile