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Tata Consumer Products
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Area Sales Manager - Institutional Sales

Area Sales Manager - Institutional Sales

Tata Consumer Products

5 - 6 years

7 - 8 Lacs

Mumbai

Posted:2 weeks ago| Platform:

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Skills Required

Supply chain Sales Sales operations Brand management Institutional Sales Manager People management skills Area sales Institutional sales FMCG Stakeholder management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Area Sales Manager - Institutional Sales (West) Job Details | Tata Consumer Products Limited Search by Keyword Search by Location Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Area Sales Manager - Institutional Sales (West) Tata Consumer Products Limited Area Sales Manager - Institutional Sales (West)

What are the Key Deliverables in this role ?

Ensure high rate of account renewals with favorable terms of trade
Performs Innovation/NPD tracking - Listing & business plan, Activation Plan (Customer Communication & Implementation)
Leverage existing relationship with national accounts to drive proliferation of key brands across institutional sales accounts
Liaison with Innovation center resources to customize product basis customer/account needs
Identify & onboard new national accounts and setup favorable terms of trade
Design & implement various BTL initiatives & activations customized for different accounts (in-coordination with marketing team)
Creates & manages excellent business relationships in HO for all national accounts and build a favorable company image in the FMCG space.
Ensure commercial hygiene for the account- finance meetings, claim release & settlement follow-ups & meetings
Track competition activities in the channel
Drive the achievement of Volume and Value targets across channel
Ensure timely fulfilment & high fill-rate across channel depots in coordination with supply chain
Coordinate with Agents to ensure effective merchandizing across channels.
Continuously monitors key sales parameters and takes appropriates action
Responsible for new product listing and effective stakeholder management

What are the Critical success factors for the Role ?

MBA with 5-6 years of relevant work experience in reputed FMCG organizations
Proven and deep knowledge of sales and distribution system
Knowledge of brand management and brand P&L accounting
Proven experience of working in Institutional Sales Business. Experience of managing govt businesses is an added advantage
Strong leadership skills which include people management skills to drive sales system

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Area Sales Manager - Institutional Sales