Area Sales Manager - Institutional Sales

Designation - Area Sales Manager - Institutional Sales

Industry - FMCG

Responsibilities -

1) Institutional Business Development:

• Identify and target bulk-buying clients including hotels, restaurants, caterers (HORECA), MNCs, and government bodies
• Pitch customized dry fruit gifting and bulk consumption solutions to high-potential institutional customers.

2) Key Account Management:

• Build and maintain strong relationships with purchase heads and decision-makers in institutions and corporates.
• Conduct regular reviews and service meetings to ensure consistent satisfaction and repeat business.

3) Tender & Government Sales Handling:

• Identify and participate in relevant government procurement tenders.
• Coordinate documentation, pricing, and follow-up for institutional government orders

4) Sales Strategy & Execution:

• Develop region-wise institutional sales plans based on target segments.
• Track performance against targets and implement corrective measures when needed.

5) Team Coordination & Support:

• Lead and mentor field executives in institutional sales efforts.
• Coordinate with backend teams for pricing, dispatches, and customized

6) Reporting & Forecasting :

• Maintain sales reports, lead pipelines, and revenue forecasts.
• Analyze buying patterns and recommend product improvements or new launches for the institutional segment.

Job knowledge, skills, and experience -

1) Education :

• Bachelor's degree in Business Administration, Marketing, or a related field (preferred). (or equivalent work experience)

2) Who Can Apply :

• Proven experience in B2B sales, preferably in the food or agricultural products industry.
• Strong communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Excellent problem-solving skills and a proactive approach to sales.
• Willingness to travel as needed.

3) Skills :

• Strong communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Excellent problem-solving skills and a proactive approach to sales.

4) Working Experience :

• Must have 4 to 5 years of sales experience in a FMCG company.

5) Tools to Use :

• Knowledge of CRM software and Microsoft Office Suite

6) Other Benefit :

• Incentive as per organization’s policy

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹55,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Schedule:

• Day shift

Work Location: In person