Area Sales Manager-HORECA

• Position: Area Sales Manager-B2B (HORECA)
• Experience: 4 to 8 years of relevant experience working as a ASM in the field of B2B – HORECA – Hotels, Restaurants, Caterers, Cafes, QSRs, Cloud Kitchens.
• Industry: FMCG / Food Ingredients (Masala & Spices)
• Location: Hubli andEntire North Karnataka
• Travel:Role requires extensive travel.

Note: Apply only if you have relevant experience in the field of B2B – HORECA and FMCG background. Mandatory experience in Masala, Spices, Food Ingredients, Tea or FMCG Food Products

Job Overview: To drive B2B sales growth in the HORECA segment by acquiring new institutional customers, strengthening existing accounts, expanding product penetration of masala and spices, and achieving volume and value targets within the assigned territory.

Key Responsibilities

Sales & Business Development

• Should have strong leg-work and on-ground sales experience in the HORECA segment across North Karnataka, particularly in Hubli, and must be capable of working independently.
• Develop and execute sales strategies for B2B HORECA customers across the assigned area.
• Identify, onboard, and manage Hotels, Restaurants, Caterers, Cafe’s, QSRs, and Institutional Kitchens.
• Helping with the appointment of new distributors wherever required.
• Achieve monthly and annual sales volume, value, and collection targets.
• Drive bulk sales, contract pricing, and repeat orders.

Key Account Management

• Build strong relationships with chefs, purchase managers, F&B managers, and owners.
• Conduct product demos, sampling, and tastings to promote masala and spice ranges.
• Ensure regular follow-ups, order conversion, and long-term contracts.

Channel & Distributor Management

• Appoint and manage B2B distributors/stockists for HORECA supply.
• Ensure proper availability, pricing discipline, credit control, and timely deliveries.
• Monitor distributor performance, secondary sales, and inventory levels.

Market Development & Promotion

• Launch new products and drive product trials in institutional kitchens.
• Monitor competitor activity, pricing, and market trends.
• Support promotional activities, food expos, chef meets, and trade events.

Reporting

• Prepare daily/weekly/monthly sales reports, forecasts, and market feedback.

Key Skills:

• Strong negotiation and relationship-building skills
• Deep understanding of HORECA buying behavior.
• Ability to handle bulk orders, tenders, and institutional pricing.
• Excellent communication and presentation skills.
• Target-oriented and self-driven

Preferred Attributes

• Existing network with chefs, hotels, restaurant chains, and caterers.
• Experience in launching products in HORECA segment.
• Willingness to travel extensively within the territory.

Education

• Graduate in any discipline or MBA/PGDM – Marketing preferred

Benefits

• Competitive salary.
• Travel allowance/reimbursement.
• Career growth opportunities in a fast-growing FMCG food business.

About company: Chetan Agro and Foods packaging company is based out of North Karnataka, India. It has been established to provide services to the society by manufacturing superior-quality, adulteration-free & preservative-free blended masalas, instant ready mixes, traditionally processed flours, and spice powders.

Website: https://chetanfoods.com

Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹800,000.00 per year

Benefits:

• Commuter assistance
• Provident Fund

Application Question(s):

• What's your current location?
• What's your current CTC?
• What's your expected CTC?

Experience:

• HORECA Sales: 3 years (Required)
• FMC Sales in Masala, Spices, Food Ingredients, Tea etc.: 3 years (Required)

Willingness to travel:

• 75% (Required)

Work Location: In person