Area Sales Manager

Job Responsibilities:

• Drive Achievement of Revenue and Volume Targets

  : Strategize and implement plans to meet monthly, quarterly and annual revenue and volume targets. Regularly review performance of his team/ territory, identify core issues, try to solve for those.

• Dealer Management

  : Manage product availability at dealerships by deciding inventory levels according to business understanding/ set target. Ensure dealers maintain optimum inventory levels.

• Effective Receivables Management

  : Recommend appropriate credit limits, follow up on collections, and minimize overdue payments.

• Supervision of Sales Team

  : Monitor and supervise Retail Sales Executives (RSEs) to ensure adherence to agreed visit norms, daily sales target monitoring & achievement etc. Provide on-the-job training to enhance productivity of his team.

• Performance Improvement

  : Identify key performance roadblocks and facilitate timely resolution to ensure targets are met.

• Market Expansion

  : Take ownership of market expansion by identifying opportunities for dealer appointments and ensure the appointment of quality dealers.

• Claims & issue resolution

  : Handle service & warranty claim generation and ensure timely settlement of shortages, price differences, and quality complaints.

• Market Intelligence

  : Collect and share market intelligence within the assigned territory to support decision-making.

• Forecasting and Planning

  : Forecast sales, devise product placement plans, and develop dealer-wise sales plans.

• Channel Expansion and Evaluation

  : Plan and evaluate channel expansion initiatives to ensure sufficient market coverage.

• Competition Benchmarking

  : Conduct benchmarking activities to assess and understand competition within the market.

• Demand generation activities

  : Plan & execute various demand generation activities to help consumer connect in the catchment area and drive traffic into the dealer`s stores.

• New product placement

  : Convince dealers on the initial placement of products to facilitate sales.

Qualifications:

Preferred Skill:

Must-Have:

• Strong dealer and channel management experience
• Excellent communication and negotiation skills
• Ability to plan, forecast, and analyze sales
• Team supervision and coaching capability
• Strong customer orientation and problem-solving skills

Good-to-Have:

• Familiarity with the Gujarat market
• Experience with CRM/Sales automation tools
• Advanced Excel and data analysis skills

Willingness to travel extensively across the Gujarat territory

• Ability to work under pressure and meet targets
• Strong interpersonal skills and stakeholder management
• High degree of ownership and accountability