Posted:6 days ago|
Platform:
Work from Office
Full Time
Key Role:
1. Develop and execute the digital marketing strategy across all online channels.
2. Manage social media marketing, including strategy, content creation, community management, and paid social media campaigns (including Meta Ads).
3. Oversee performance marketing initiatives to drive customer acquisition and maximize ROI.
4. Plan and execute digital marketing strategies for new product development (NPD) launches.
5. Develop and manage influencer marketing campaigns to enhance brand reach and engagement.
6. Optimize the consumer journey across digital touchpoints, implementing AIDA framework interventions.
7. Manage digital PR activities, including online reputation management.
8. Oversee creative development for website content, A+ content, and other digital assets.
9. Analyze digital marketing performance and optimize campaigns for ROI.
Key Metrics: Conversion Rates (Online), Click-Through Rates (CTR), Cost Per Acquisition (CPA), SEO Rankings, Social Media Engagement, ROI of Digital Campaigns, Effectiveness of influencer campaigns, Consumer journey optimization metrics, Digital PR impact
Hero Cycles
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