Area Sales Manager - General Trade

Soothe Healthcare

7 - 12 years

8 - 11 Lacs

bilaspur raipur

Posted:None| Platform:

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Skills Required

target achievement sales activities general trade sales primary and secondary sales distributor handling

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Own and deliver primary and secondary sales targets across assigned territories in Chhattisgarh.
Identify potential markets for distributor and super stockist appointment.
Ensure consistent width and depth of product availability across urban and rural outlets.
Track and push movement of high-focus SKUs and new launches.

Appoint and manage high-performing distributors and super stockists.
Monitor distributor ROI, stock hygiene, claim processing, and credit management.
Review beat plans, route productivity, and outlet coverage through regular market working.

Lead a sales team.
Set clear KRAs and ensure structured reviews and capability building.
Drive motivation, discipline, and performance culture on-ground.

Preferred candidate profile

5 to 8 years of relevant GT sales experience in FMCG/Personal Care/OTC.
Proven track record in managing primary/secondary sales and distributor network.
Prior experience in appointing and scaling super stockists/distributors.
Deep knowledge of Chhattisgarh GT landscape, including urban & upcountry markets.
Strong leadership, analytical, and interpersonal skills.

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