Formulate and implement marketing and launch strategy of all categories of existing/new products in India.- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activations and public relations, social media, ATL/ BTL, Celebrity management.- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.- Prepare and monitor the Annual Marketing Budget in line with business objectives.- Translate business strategy/ plans into financial bottom-line impact through effective marketing and product promotion and Forecast ROI.- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc.Role: Head - Marketing Role & responsibilities Preferred candidate profile Perks and benefits

Purpose of the job:To manage the retail operations across stores in a designated area / location; ensure achievement of sales targets through appropriate BTL activities as well as profitability through operational efficiencies.Role & Responsibilities:Driving Customer centricity:- Understands the catchment and customer profile of the designated area and uses the same to suggest suitable BTL marketing activities to the regional manager / corporate team- Drives the marketing interventions for the area by guiding the store teams on implementation- Suggests any customization of VM to suit the customer profile in the designated areaPeople Management:- Actively supports the store managers in building and managing the store teams- Drives the staff performance and productivity through training and guidance- Conducts Periodic review with Store Managers to gauge performance and provide developmental feedbackFinancial / sales performance:- Drives store profitability, daily operation, planning, development, and implementation of marketing plans for both short- and long-term sales growth.- Monitors cash flow, inventory controls, and overall profitability of assigned area.Process Management:- Ensures all SOPs are adhered to in stores and conducts periodic checks- Diligently checks the Store Manager's Checklists for completion and quality during store visits- Acts as the agent for communicating and facilitating implementation of SOP across stores in the area; guides the stores during crisis and escalates to regional managers as requiredRole & responsibilities Preferred candidate profile Perks and benefits