Area Sales Manager

Job Title: Area Sales Manager - Brand Sales (Agrochemicals)

Department: Sales & Marketing

Location: Agra - Central zone

Experience Required: 5-10 years in agrochemical sales or related agri-input industry

Education: B.Sc./M.Sc. in Agriculture or related field preferred; MBA in Marketing is a plus

Job Summary:

Seeking a dynamic Area Sales Manager to lead branded agrochemical sales, manage dealer networks, and drive team performance. Responsible for achieving sales targets, enhancing brand visibility, and executing strategic growth plans.

Key Responsibilities:

1. Sales Target Achievement:

Meet or exceed monthly and annual sales targets for branded agrochemical products within the assigned area.

2. Dealer & Distributor Management:

Develop and maintain strong relationships with dealers, distributors, and channel partners.

Ensure proper stock levels and timely order execution.

3. Team Management:

Lead, train, and motivate a team of Sales Officers or Territory Managers. Provide guidance

on field activities, performance monitoring, and target setting.

4. Market Development:

Plan and implement market development activities such as farmer meetings, product

demonstrations, field days, and awareness campaigns to enhance product visibility and

brand preference.

5. Compliance & Ethics:

Ensure business is conducted in compliance with company policies, safety standards, and

applicable regulations.

Key Skills & Competencies:

1. Strong knowledge of agrochemicals and farming practices

2. Excellent communication and interpersonal skills

3. Proven leadership and people management skills

Strong negotiation and problem-solving ability

5. Ability to work independently and travel extensively within the assigned area

Performance Metrics:

1. Achievement of area sales targets

2. Growth in dealer network and market share

3. Team performance and development

4. Customer satisfaction and feedback

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹60,000.00 per month

Work Location: In person