Area Sales Manager - FS

About Zydus Wellness
      Zydus Wellness, an FMCG  leader, develops, manufactures, and  markets health and wellness products,       integrating healthcare, skincare, and nutrition. Founded  in 1988 with Sugar Free, India's first zero-calorie sugar       replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The       company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.       With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing       integrity and supply chain efficiency. Headquartered in Ahmedabad  and Mumbai, it runs four manufacturing       facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and       National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving       customers in over 25 countries across three continents.       Get to know our organization - Click on the below links          1. Company Website          2. Zydus Corporate Park                                                                                                                                                                1                                                              Area Sales Manager- Food Service       Functional Reporting: Branch Head / Zonal Sales Manager - FS       Administrative Reporting: Branch Head / Zonal Sales Manager - FS       Location:       Role Purpose:       To lead and manage the sales operations for food service in the assigned state, targeting institutions and the       HoReCa (Hotels, Restaurants, and Cafes) sector. The primary responsibility includes growing sales revenue,       maintaining strong relationships with key clients, driving new business opportunities, and ensuring exceptional       service delivery across channels.       Key Accountabilities/ Responsibilities:          1. Financial:              Lead and manage the sales team to achieve targets in the HoReCa (Food Service) segment              Responsible to drive Primary Sales and Redistribution              Understand and ensure profitable / sustained growth of business              Customer:              Strengthening the distribution network & infrastructure of RDS, C&FA's to increase the width and depth              of availability of Zydus products including new sales channels.              Meet & build strong connect with Institutional customers such as Hotels, Restaurants, Bakery, Caf's              etc for sales of Zydus products.          2. Process:              Execution & monitoring market inputs              Ensure availability of stocks at optimum level with RDS / C&F warehouse in his territory              Develop and execute effective sales strategies to penetrate and expand our presence in the Food              Service market.              Analyze market trends and competition to identify growth opportunities          3. People:                                                                                                                                                                2             Effective management of Sales Officers for motivation , training & development & productivity             enhancement             Collaboration with the team and cross functional teams for effective execution             Demonstrate company values, ethics & pride through exemplary behavior       Key Deliverables:          Sales Management:          \u0009  Develop and implement sales strategies to achieve and exceed the sales targets in the assigned territory.          \u0009  Manage the sales funnel and pipeline for Institutional and HoReCa segments.          \u0009  Create and execute sales plans to penetrate new markets and expand existing customer base within the             state.          \u0009    Identify and seize business opportunities, especially in bulk sales to institutions and the HoReCa             segment.       Client Relationship Management:          \u0009  Build and maintain strong relationships with key clients including hotels, restaurants, catering             companies and Institutions.          \u0009  Regularly engage with clients to understand their needs and address any service issues or queries.          \u0009  Conduct periodic customer feedback sessions to enhance service quality.       Team Leadership:          \u0009  Lead, mentor, and develop the sales team under your supervision, ensuring high motivation and             performance.          \u0009  Monitor team performance and provide ongoing support to achieve sales objectives.       Market Research & Analysis:          \u0009  Stay updated on market trends, competitor activities, and industry developments.          \u0009  Analyze sales data to identify growth opportunities and areas for improvement.          \u0009  Provide market intelligence to Senior Management to inform overall business strategy.       Business Development:          \u0009  Drive new business opportunities by targeting large institutions, hotels, and restaurants etc..       Product Promotion:                                                                                                                                                                    3          \u0009  Collaborate with the marketing team to execute promotional activities and campaigns aimed at              increasing product visibility.          \u0009  Work closely with chefs, F&B managers, and purchasing teams to promote the company's product             portfolio.       Reporting & Administration:          \u0009  Prepare and present monthly sales reports, forecasts, and business plans.          \u0009  Maintain accurate and timely records of all sales activities, customer contacts, and business deals.          \u0009  Manage the sales budget for the area, ensuring efficient use of resources.       Key Interactions:             Branch Head             Zonal Sales Manager             Branch Commercial Manager             Branch Logistics Manager             Business Process Associate             Channel Business Partner (RDS)             Sales Officers             HRBP       Key Dimensions:             People Manager       Educational Qualifications:             Graduate / MBA Preferred       Experience (Type & Nature):             Minimum 3-5 years of sales experience (in the capacity of ASM) in the Food Service industry, with a             proven track record in managing Institutional and HoReCa  channels preferably in FMCG  with good             communication skills in English and regional language.                                                                                                                                                    4       Functional Competencies             Strong understanding of the food service industry and the dynamics of Institutional and HoReCa sales.             Sound Knowledge of Sales Fundamentals             Having hands on experience in Sales Force Automation (SFA)             RDS Management  including ROI             Prior experience of handling Team             Stakeholder management       Behavioral Competencies:             Excellent negotiation and relationship management skills.             Team  leadership and mentoring abilities.             Results-oriented with a focus on meeting and exceeding targets.             Strong analytical skills and market awareness.             Strong written & oral communication & presentation skills                                                                                                                                 5###Visual