Area Sales Manager

7 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

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Area Sales Manager (ASM)



Key Responsibilities:


  • Drive secondary and primary sales in the assigned area.


  • Identify, appoint, and manage distributors and stockists.


  • Develop and expand the retail network across modern trade, general trade & local markets.


  • Monitor and lead a team of Sales Officers/Representatives to achieve regional targets.


  • Track daily sales performance and implement strategies for growth.


  • Ensure product visibility, availability, and placement at outlets.


  • Conduct regular market visits and competitor analysis.


  • Implement promotional campaigns and merchandising activities.


  • Prepare sales forecasts, budgets, and monthly reports for review.


Requirements:


  • Bachelor’s degree in Business Administration or any relevant field (MBA preferred).


  • 4–7 years of experience in FMCG/Food Sales, with a proven track record in channel sales and team handling.


  • Strong knowledge of the local geography, market trends, and retail dynamics.


  • Excellent leadership, communication, and negotiation skills.



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