Area Sales Manager - Kochi (Decorative Division)

Job Summary:

Key Responsibilities:

• Lead and manage sales for PVC decorative products in the assigned city or territory.
  
• Appoint and nurture a strong channel partner network including distributors, dealers, and retailers.
  
• Develop relationships with architects, interior designers, builders, contractors, and institutional clients to generate consistent business.
  
• Achieve and exceed monthly, quarterly, and annual sales targets set in coordination with the Zonal Head or Division Head.
  
• Ensure effective product positioning, in-shop branding, dealer activation, and site sampling.
  
• Conduct product training, technical demos, and application support for channel and institutional clients.
  
• Monitor competitor activity, customer preferences, and emerging market trends; share timely insights with the leadership team.
  
• Manage collections, credit controls, and coordinate with the supply chain for timely deliveries.
  
• Collaborate with the marketing team to execute localized campaigns, influencer meets, and exhibitions.
  
• Submit timely sales reports, visit plans, funnel data, and forecasting updates.
  

Skills & Qualifications:

• Graduate or Postgraduate in Marketing, Sales, or a related discipline.
  
• Minimum 510 years of experience in sales of decorative or interior building products like laminates, PVC panels, ACP, MDF, or similar.
  
• Strong dealer/distributor handling capabilities and experience with project/institutional sales.
  
• Excellent communication, negotiation, and customer relationship skills.
  
• Ability to independently manage city-level sales operations with minimal supervision.
  
• Proficiency in MS Office (Excel, Word, PowerPoint).
  
• Willingness to travel within the allocated territory.