Area Sales Manager -( Dairy/FMCG)

In the role of Area Sales Manager Dairy Products, the candidate will take charge of a defined area business of Priya Milk as specified from time to time.

• The Area Sales Manager –Dairy Products would be reporting to the Regional Sales Manager -Dairy products. •
• Product Category: Ambient Products / Chilled Products / As specified. •
• Channel of Business: General Trade , Standalone Supermarkets. •
• Scope of the Business: •
• Sales and Distribution: • To appoint distributors / channel partners / super stockiest in his area of operation. •
• Create and manage the prescribed route to market strategy.
• Ensure scientific numeric distribution and market coverage as per plan.
• Ensure range selling, improve outlet throughputs and productivity month on month.
• Conduct drives to open new outlets, classification of outlets and devise specific service and support plans. •
• Conduct new product launches through meticulous planning and proper execution. •
• Ensure proper implementation of schemes and all BTL activities on the ground. •
• Ensure proper visibility of the brand in the market . •
• Ensure proper accounting and judicious placement of all the POP materials in the market.
• Ensure proper product hygiene and ageing norms and take corrective actions for the slow/non moving stocks
• Channel Partner management :
• Manage all affairs related to the distributors / channel partners regarding Priya Milk business. • Monitor stocks , there ageing , proper upkeep etc of all the stocks in his custody and submit monthly ‘Stock Receipt and Sales Statement’ (SRSS) with details of product mfg dates.
• Placement of order to the company for the supplies of the product as per movement and the stock inventory norms set as per business plan. •
• Collection, evaluation and checking of their claims based on pre-approvals . •
• Take responsibility for distributor’s ROI and viability for a long term and sustainable business relationship. • * •
• Leadership qualities for future growth