Area Sales Manager (ASM)

Department: Sales & Business Development

Reports to: Regional Sales Head / National Sales Manager

Job Summary:

We are seeking an experienced Area Sales Manager with a strong background in the CCTV and Security Surveillance industry. The candidate will be responsible for managing sales operations in the assigned territory, developing strong customer relationships, expanding dealer/distributor networks, and achieving sales targets.

Key Responsibilities:

• Develop and implement sales strategies to achieve business targets within the assigned area.

• Build and maintain strong relationships with dealers, distributors, system integrators, and end-users.

• Drive sales of CCTV cameras, DVRs/NVRs, access control, and related security products.

• Identify new business opportunities and expand market reach through channel development.

• Monitor competitor activities, market trends, and provide insights to management.

• Lead, mentor, and motivate a sales team to ensure performance and growth.

• Conduct product presentations, demos, and training sessions for clients and partners.

• Ensure timely collection of payments and maintain credit discipline with clients.

• Prepare and submit periodic sales reports, forecasts, and performance analysis.

• Coordinate with technical and service teams to ensure customer satisfaction.

Preferred Qualifications & Experience:

• Bachelor’s Degree in Business Administration, Marketing, or a related field (MBA preferred).

• 5–8 years of sales experience in the CCTV, surveillance, or electronic security industry.

• Proven track record of achieving and exceeding sales targets.

• Strong network of dealers, distributors, and system integrators in the security industry.

• Excellent negotiation, communication, and presentation skills.

• Ability to work independently and lead a team effectively.

• Proficiency in MS Office and CRM tools.

• Willingness to travel extensively within the assigned area.

Key Skills:

• Strategic Sales & Business Development

• Channel Management (Dealers & Distributors)

• CCTV & Security Product Knowledge

• Team Leadership & Motivation

• Strong Market Analysis & Negotiation

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance

Work Location: In person