Area Sales Manager (ASM)

Job Title: Area Sales Manager – Cement Industry

Location: [Shillong (Covering entire Meghalaya except Garo Hills)]

Key Responsibilities

• Sales & Revenue Targets
• Achieve monthly, quarterly, and annual sales targets for cement products.
• Drive revenue growth through strategic planning and execution.
• Dealer & Channel Management
• Manage existing dealer network and onboard new dealers in untapped markets.
• Ensure dealer satisfaction and maintain a minimum 90% active dealer ratio.
• Market Development
• Conduct market mapping and potential assessments to identify growth opportunities.
• Sustain and increase market share in the assigned territory.
• Team Leadership
• Lead and motivate a team of sales executives and customer care officers.
• Conduct regular performance reviews and coaching sessions.
• Customer Relationship Management
• Build and maintain strong relationships with key trade and non-trade customers.
• Resolve service-related issues proactively and ensure high customer satisfaction.
• Promotional Activities
• Execute promotional campaigns such as mason meets, wall paintings, dealer boards, and engineer meets.
• Enhance brand visibility and equity in the region.
• Reporting & Analysis
• Submit weekly market reports and competitor analysis.
• Provide insights to senior management for strategic decision-making.

Qualifications & Experience

• Bachelor’s degree in Business or Marketing.
• 10+ years in Cement or Building Material industry. Preferably who can understand & speak Khasi.
• Proven track record in sales leadership and territory management.

Skills Required

• Strong understanding of cement industry dynamics and customer behavior.
• Excellent negotiation, communication, and interpersonal skills.
• Analytical mindset with ability to interpret market trends.
• Proficiency in CRM tools and Microsoft Office Suite.
• High ethical standards and accountability

Job Types: Full-time, Permanent

Pay: ₹100,000.00 - ₹125,000.00 per month

Work Location: In person