Area Sales Manager (ASM)

Location- Telengana

Profile- Area Sales Manager (Beverages Industry)

Experience- 5 + years

Ctc- up to-10 Lpa (depends on interview)

Working Days & Time- 6 days

Job Responsibilities

1. Distributor Appointment & Channel Development

• Identify and appoint new distributors in key markets to strengthen distribution network and market reach.
• Evaluate distributor capabilities based on infrastructure, financial strength, and market influence.
• Ensure timely on boarding, agreement execution, and adherence to company policies and commercial terms.
• Monitor distributor performance regularly to ensure consistent supply, sales, and stock management.

2. Team Management & Leadership

• Lead, train, and manage a team of Sales Officers / Territory Sales Executives across the region.
• Set monthly and quarterly sales targets for team members aligned with regional objectives.
• Conduct regular field visits with team to coach, monitor performance, and drive market execution.
• Foster a culture of performance, accountability, and motivation within the sales team.

3. Sales Planning & Target Achievement

• Develop and implement strategic sales plans to achieve volume, revenue, and market share targets.
• Monitor primary (distributor billing) and secondary (retail off take) sales across territories.
• An alyze sales data and market trends to adjust strategies and drive growth in underperforming areas.
• Implement trade promotions, schemes, and seasonal campaigns effectively through the team and distributors.

4. Market Execution & Visibility

• Ensure high availability, visibility, and freshness of beverage products across general trade, modern trade, and HoReCa channels.
• Work closely with distributors to manage route plans, beat coverage, and outlet servicing frequency.
• Ensure proper execution of point-of-sale (POS) materials, signage, branding, and refrigerator deployment as per company norms.

5. Reporting & Coordination

• Generate and share accurate sales reports, market feedback, and competitor intelligence with Regional Sales Manager.
• Liaise with internal departments (Supply Chain, Marketing, Finance) for order fulfilment, scheme settlements, and market support.
• Ensure timely resolution of trade and team issues to maintain smooth operations.

6. Compliance & Cost Control

• Ensure adherence to company policies, pricing guidelines, and market operating procedures.
• Monitor distributor claims, aging, and outstanding dues to maintain financial discipline.
• Control trade spends, promotional budgets, and operating expenses in line with AOP (Annual Operating Plan).

Thanks & Regards

Jyoti (Recruitment Executive)

9211711373

jyoti.shah@orbitouch-hr.com

Orbitouch Outsourcing Pvt Ltd

Job Types: Full-time, Permanent

Pay: ₹80,000.00 - ₹90,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• Do you have an experience in Area Sales Manager ?
• Do you have an experience in Beverage Industry?
• Are you currently working in Beverage Industry?
• What's your current ctc?
• what's your expected ctc?
• What is your notice period?

Experience:

• Area Sales manager: 5 years (Required)

Location:

• Hyderabad, Telangana (Required)

Work Location: In person