Area Sales Head

Key Responsibilities:

 Develop and execute region-specific ON-Trade and OFF-Trade sales strategies aligned with

company goals.

 Achieve monthly, quarterly, and annual volume and revenue targets.

 Identify growth opportunities across key cities and towns and implement market

penetration initiatives.

 Manage key accounts, premium outlets, modern trade, retail chains, and traditional trade

channels.

 Establish and maintain strong distributor networks and relationships.

 Oversee pricing, schemes, and margins across both channels.

 Coordinate with trade partners to ensure timely order processing, delivery, and

collections.

 Ensure smooth and compliant onboarding and functioning of ON-Trade partners like bars,

restaurants, lounges, hotels, and clubs.

 Monitor and drive in-market execution including merchandising, visibility, and point-ofsale

material (POSM) deployment.

 Conduct regular market visits to assess execution, customer feedback, and competitor

activities.

 Lead trade promotional activities, brand activations, and customer engagement events.

 Recruit, train, and manage sales executives, promoters, and field staff.

 Set KPIs, track performance, and implement performance improvement plans.

 Foster a culture of accountability, collaboration, and continuous improvement.

 Provide accurate and timely sales reports, forecasts, and market intelligence.

Key Requirements:

 Education: Bachelor’s Degree (MBA in Sales/Marketing preferred)

 Experience: 7–15 years in the liquor industry or FMCG beverage sector, with at least 3

years in a regional/area sales leadership role.

 Geographical Knowledge: Deep understanding of regional markets in North East, West

Bengal, Bangalore, and Odisha.

 Channel Expertise: Proven experience in managing ON-Trade and OFF-Trade channels.

 Strong distributor and trade network in the assigned regions.

 Excellent negotiation, interpersonal, and communication skills.

 Willingness to travel extensively across assigned territories.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person