HENGBOK

Key Responsibilities:  Develop and execute region-specific ON-Trade and OFF-Trade sales strategies aligned with company goals.  Achieve monthly, quarterly, and annual volume and revenue targets.  Identify growth opportunities across key cities and towns and implement market penetration initiatives.  Manage key accounts, premium outlets, modern trade, retail chains, and traditional trade channels.  Establish and maintain strong distributor networks and relationships.  Oversee pricing, schemes, and margins across both channels.  Coordinate with trade partners to ensure timely order processing, delivery, and collections.  Ensure smooth and compliant onboarding and functioning of ON-Trade partners like bars, restaurants, lounges, hotels, and clubs.  Monitor and drive in-market execution including merchandising, visibility, and point-ofsale material (POSM) deployment.  Conduct regular market visits to assess execution, customer feedback, and competitor activities.  Lead trade promotional activities, brand activations, and customer engagement events.  Recruit, train, and manage sales executives, promoters, and field staff.  Set KPIs, track performance, and implement performance improvement plans.  Foster a culture of accountability, collaboration, and continuous improvement.  Provide accurate and timely sales reports, forecasts, and market intelligence. Key Requirements:  Education: Bachelor’s Degree (MBA in Sales/Marketing preferred)  Experience: 7–15 years in the liquor industry or FMCG beverage sector, with at least 3 years in a regional/area sales leadership role.  Geographical Knowledge: Deep understanding of regional markets in North East, West Bengal, Bangalore, and Odisha.  Channel Expertise: Proven experience in managing ON-Trade and OFF-Trade channels.  Strong distributor and trade network in the assigned regions.  Excellent negotiation, interpersonal, and communication skills.  Willingness to travel extensively across assigned territories. Job Types: Full-time, Permanent Pay: ₹50,000.00 - ₹80,000.00 per month Benefits: Health insurance Provident Fund Work Location: In person