Area Sales Executive

Job Title

Area Sales Executive – GT1

Location: Hubli, Karnataka

Reports to: Area Sales Manager / Regional Sales Head

Key Objectives

• Achieve GT1 sales targets in the assigned territory
• Expand market share through channel & trade development
• Maintain and grow existing customer relationships

Key Responsibilities

1. Sales & Target Achievement

• Meet or exceed monthly, quarterly, annual sales targets for GT1 (general trade) ● Monitor sales numbers and take corrective action when targets are not being met.
• Prepare sales forecasts, and sales plans for assigned area.

1. Channel & Distributor Management

• Identify, onboard, and manage distributors / sub-distributors within the territory.
• Ensure proper service levels from distributors (stock availability, timely delivery, order accuracy).
• Maintain strong relationships with trade customers (kiranas, general stores, etc.).

1. Customer Coverage & Market Penetration

• Develop beat plans / route plans to ensure good coverage of outlets.
• Identify new outlets & potential trade points and open them.
• Conduct regular visits to outlets and distributors, ensuring product visibility, merchandising, displays, and planogram compliance.

1. Trade Promotions & Visibility

• Execute trade / dealer promotions, schemes, offers as per company policy.
• Ensure in-store visibility through merchandising, signage, POS materials, etc.
• Keep eye on competitor activities (product launches, offers, pricing) and report.

1. Reporting & MIS

• Maintain daily/weekly/monthly reports for sales, visits, orders, collections, competitor data, etc.
• Use CRM / sales tools to update leads, opportunities, customer feedback, etc.

1. Customer Service & Feedback

• Handle customer complaints / issues in the trade channel promptly.
• Ensure stock fulfillment and follow-up delivery & payment collection.

1. Team / Stakeholder Coordination

• Coordinate with marketing, supply chain, finance for smooth operations.
• Work closely with the area sales manager for strategy, feedback, market insights.