Area Sales Executive - Modern Trade

About HONASA:

Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future. Built on the values of Honesty, Natural ingredients, and Safe care, HCL addresses the needs of consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. With brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt, HCL currently serves over 500 cities across India, building an ecosystem that benefits both consumers and the community at large. The company is backed by leading investors such as Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners.

Job Title –

Key Responsibilities:

• Sales & Target Achievement:

• Drive primary and secondary sales for Modern Trade in AP & Telangana.
• Achieve monthly, quarterly, and annual sales targets.
• Manage and grow business with national and regional modern trade accounts

• Team Management:

• Lead, mentor, and supervise a team of Sales Officers and Merchandisers.
• Monitor team performance and provide necessary training and guidance.
• Ensure adherence to beat plans and market coverage.

• Account Management:

• Maintain strong relationships with category managers and store managers of key MT accounts.
• Negotiate visibility, promotions, and joint business plans.
• Execute trade marketing plans effectively.

• Operational Excellence:

• Ensure planogram compliance and optimal shelf visibility.
• Manage stock levels, timely replenishment, and order processing.
• Coordinate with distributors/SS for product availability and timely deliveries.

• Market Intelligence:

• Track competitor activities and market trends.
• Share insights with internal stakeholders to aid strategic planning.

• Reporting:

• Regularly update sales performance, stock status, and team activities.
• Submit accurate and timely MIS reports.

Qualifications & Experience Required:

• Graduate/MBA in Sales, Marketing, or related field.
• 3–5 years of experience in Modern Trade sales, preferably in FMCG/BPC
• Experience in handling modern trade accounts and managing teams.

Desired Attributes:

• Communication: Strong interpersonal, negotiation, and relationship management skills.
• Data-Driven: Capable of using data to drive decisions and performance improvements.
• Mobility: Willingness to travel extensively within the assigned territory.