Area Sales Executive - Modern Trade

Key Responsibilities:

• Modern Trade Account Management:

• Handle and grow sales through MT key accounts like Reliance, Apollo, D-Mart, More, Spencers, Big Bazaar, etc.
• Ensure SKU availability, visibility, and placement in all modern trade outlets.
• Plan and execute monthly promotions and offers in collaboration with the marketing team.

• Sales Target Achievement:

• Achieve monthly, quarterly, and annual sales targets.
• Drive growth across assigned MT outlets and increase market share.

• Merchandising and Visibility:

• Implement visual merchandising standards and ensure brand visibility as per guidelines.
• Supervise and guide merchandisers across MT outlets.

• Relationship Building:

• Develop strong working relationships with store managers, purchase managers, and key decision-makers.

• Operations & Compliance:

• Monitor stock levels and coordinate with supply chain/distributors for timely replenishment.
• Ensure timely claim processing, order punching, and adherence to trade schemes.

• Reporting & Analysis:

• Provide regular sales reports, store performance data, and insights to the reporting manager.
• Analyze consumer trends and competition activities within the MT space.